Iris and BRITA enlist Joanna Lumley to encourage the nation to ‘Get your green on’
• New integrated PR campaign from Iris and BRITA asks the nation to ‘Get your green on’ . • Research shows the extent of Britain’s ‘green guilt’ problem, and reveals the nation’s top ‘green resolutions’. • Iris launched the BRITA Greening Good Guide – a handy top 10 list of ways to make small changes to live more sustainably – as a response to new research commissioned around Brits’ sustainability habits. • Joanna Lumley, BRITA’S ambassador, features in striking images captured by photographer Mary McCartney which highlight the growing issue surrounding household waste. • Social campaign stars Joanna taking on the role of sustainability agony aunt.
Iris has worked with BRITA to launch an integrated PR campaign starring Joanna Lumley to demonstrate the extent of Britain’s ‘green guilt’ and help the nation to make small changes that can make them feel good, one sustainable step at a time. To bring the campaign to life, a host of assets were created, including a […]