A boundary-breaking partnership has been announced today, with Toyota appointing long time cricket fan and national icon, Joanna Lumley, as its Chief Cricket Officer (CCO). The BAFTA award winning actress, best known for her role as Patsy Stone in Absolutely Fabulous and more recently, Amandaland, is encouraging people to get more involved in cricket, whether […]
• New integrated PR campaign from Iris and BRITA asks the nation to ‘Get your green on’ . • Research shows the extent of Britain’s ‘green guilt’ problem, and reveals the nation’s top ‘green resolutions’. • Iris launched the BRITA Greening Good Guide – a handy top 10 list of ways to make small changes to live more sustainably – as a response to new research commissioned around Brits’ sustainability habits. • Joanna Lumley, BRITA’S ambassador, features in striking images captured by photographer Mary McCartney which highlight the growing issue surrounding household waste. • Social campaign stars Joanna taking on the role of sustainability agony aunt.
Iris has worked with BRITA to launch an integrated PR campaign starring Joanna Lumley to demonstrate the extent of Britain’s ‘green guilt’ and help the nation to make small changes that can make them feel good, one sustainable step at a time. To bring the campaign to life, a host of assets were created, including a […]
ShelterBox specialises in emergency shelter for families around the world who have lost everything in natural disasters and conflict. They have always relied heavily on supporters and volunteers to ensure their work has real impact. But, with the recent rise in distrust for international aid charities as well as a crowded marketplace, engaging long term […]