The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]