SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their Natures Candles packaging design demonstrates how premium home fragrance and luxury lifestyle brands can create connections with their consumers beyond scent.
It’s well known that smell is the most powerful of all our senses with strong ties to both emotion and memory. But how can premium home fragrance and luxury lifestyle brands create connections with their consumers beyond scent? With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of […]