VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo

VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo

inevidence appoints female CEO and MD powerhouse duo Melissa Talbot and Kate Hickson VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to Managing Director as they spearhead a new supercharged offering. inevidence’s strategic business pivot will enable greater customer-powered growth for its clients and is backed […]

Publicis London promotes Katie Hibbard to Chief Strategy Officer

Publicis London promotes Katie Hibbard to Chief Strategy Officer

Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as Fosters, Electrolux and Marriott Bonvoy. Alongside overseeing the agency’s strategic direction, Hibbard will working closely with CEO Trent Patterson and CCO Noel Bunting […]

Zulu Alpha Kilo Expands Zulubot Leadership

Zulu Alpha Kilo Expands Zulubot Leadership

Indie creative shop announces new promotions, hires for Zulubot studio Global creative company Zulu Alpha Kilo (Z.A.K.) has announced a new leadership structure for Zulubot, its innovative production arm. The announcement includes a slate of new hires and promotions as Zulubot continues to grow. Founded in 2014 in response to client needs, Zulubot was built […]

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

Yes& has promoted Chrissie Koeppen to senior VP, Innovation, and Beth Yezzi to senior VP, Digital, reflecting the agency’s expanded focus on AI, digital strategy and integrated innovation. The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges. Together, Koeppen and Yezzi will lead […]

Cadbury rewrites the rules of winning with ‘Win For Your Squad’ campaign

Cadbury rewrites the rules of winning with ‘Win For Your Squad’ campaign

New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]

BBH Studios names Sophie FitzGerald as Head of Black Sheep Studios

BBH Studios names Sophie FitzGerald as Head of Black Sheep Studios

BBH Studios has promoted Sophie FitzGerald to the new role of Head of Black Sheep Studios, its award-winning live action and photography production arm. The move sees her take on responsibility for overseeing all productions that come through Black Sheep Studio’s doors. FitzGerald has been Executive Producer at Black Sheep since 2022. Since then, she’s […]

We Are Social boosts EMEA leadership with key strategic promotions

We Are Social boosts EMEA leadership with key strategic promotions

Global socially-led creative agency We Are Social has announced two promotions to its EMEA leadership team, appointing Garrett Dearey as EMEA Chief Growth Officer, and Paul Greenwood as EMEA Head of Cultural Strategy and Insight. The new roles are designed to drive growth and build a more connected cultural strategy and insights offering in the […]

EVOQ Group Promotes Kirby Altman to Marketing Director

EVOQ Group Promotes Kirby Altman to Marketing Director

Ten-year agency veteran elevated to executive leadership role overseeing marketing strategy across the collective EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced the promotion of Kirby Altman to Marketing Director, a senior executive role responsible for leading marketing strategy and execution across all agencies within the collective. Altman reports directly […]

Fortnight Collective Promotes Sam Emrich to Head of Strategy

Fortnight Collective Promotes Sam Emrich to Head of Strategy

Boulder-based brand accelerator Fortnight Collective has promoted Sam Emrich to Head of Strategy. She joined the agency in 2024 as Senior Director of Strategy and Insights. Over the last two years, Emrich has built and scaled Fortnight’s strategy function from the ground up, strengthening strategy’s role as a central driver of client work, new business, internal processes, […]

Particular Audience promotes Langton McCombe to Sales Director, North America

Particular Audience promotes Langton McCombe to Sales Director, North America

Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping […]

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