Laura Whitmore shoots for a more sustainable future with the launch of the Colgate Bamboo Oasis

Laura Whitmore shoots for a more sustainable future with the launch of the Colgate Bamboo Oasis

Broadcaster and actress Laura Whitmore opened a beautiful, living bamboo oasis in Waterloo to launch Colgate’s first bamboo toothbrush with plastic-free packaging. Colgate’s bamboo toothbrush is an easy way for people to make a small, sustainable change for the better and is one of Colgate’s latest steps toward improving the sustainability profile of its products and achieving 100% recyclable […]

Collider and Riot Games transform the ExCel London for the League of Legends 10 year celebration

Collider and Riot Games transform the ExCel London for the League of Legends 10 year celebration

Collider, the leading brand experience agency, was appointed by Riot Games to deliver a player focussed celebration for the League of Legends European 10-year Celebration. The celebration took place on 16 October, surprising players with a raft of new games and projects that significantly expands the League of Legends IP and officially puts the ‘s’ in Riot Games.  […]

M&C Saatchi & University of Greenwich launch initiative to expose inner-city girls to the creative industries

M&C Saatchi & University of Greenwich launch initiative to expose inner-city girls to the creative industries

M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]

Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed […]