New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting […]
Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. This is […]
“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]
Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia
Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can […]
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
The new Gillette Spain campaign by Proximity Madrid has been produced entirely in Spain and is in line with Gillette’s global strategy to target a new, more inclusive and diverse man. For generations, the idea of “the real man” has forced a dominant male stereotype (with no alternatives) on men, which has interfered with and […]
In a crowded music festival setting, losing sight of friends is a common problem – but now there’s a solution. Spanish car manufacturer SEAT and experiential innovation agency Wildbytes, in collaboration with Google, have created an essential app for festival-goers. ‘SEAT Lost&Sound’ enables people to locate their friends using augmented reality. The app was unveiled […]
BBN continues its global expansion by announcing the appointment of a new partner agency in Madrid, Spain. The Marketing Hub (TMH) is based in Madrid, Spain and is headed by business partners Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for […]
Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from ‘mental load’ compared to only 12% of men. This is reflected in the study carried out on P&G España’s Próxima […]
HEINEKEN has partnered with the London office of strategic brand design agency Bulletproof to reignite the soul of Cruzcampo, their iconic Spanish beer brand. The agency was appointed to the project in June 2016. Cruzcampo was founded in Seville in 1904 – the first brewer to be based in the south of Spain, established with […]
