Government announces groundbreaking individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s #Bloodwithoutbias campaign

Announcement follows six years of campaigning by pressure group FreedomToDonate and last November’s #Bloodwithoutbias campaign from UNILAD and FreedomToDonate, created in partnership with ELVIS

Government announces groundbreaking individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s #Bloodwithoutbias campaign

Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an individualised risk-based blood donation policy – the most forward-thinking policy for gay and bisexual men in the world. FreedomToDonate has been campaigning for a fair and equal blood donation system for men who sleep with men (MSM) for almost six years, […]

ELVIS and Cadbury take home DMA Awards Grand Prix for ‘Hunt the White Creme Egg’ campaign

- Initiative saw Cadbury Creme Egg ‘hacking’ the ads of other brands - Campaign also picked up Gold awards in the Best Integrated Campaign and Best Digital Experience categories, while ELVIS and Cadbury received a Silver in the Best Brand Building category for their work on Creme Egg over the last three years

ELVIS and Cadbury take home DMA Awards Grand Prix for ‘Hunt the White Creme Egg’ campaign

Creative agency ELVIS and its client Cadbury triumphed at the DMA Awards last night, picking up the Grand Prix for their Cadbury Creme Egg ‘Hunt the Creme Egg’ campaign.  The initiative, which saw Cadbury Creme Egg ‘hacking’ the ads of other brands, including Google, Benefit and Persil, also picked up Gold awards in the Best Integrated Campaign […]