Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses as much as humanly possible. One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening […]
A campaign made by TBWA\Helsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance. Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image […]
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]
TBWA\Helsinki won the Agency of the Year title in Finland last year and thus got to design this year’s campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies – without feedback work is like operating blind, and designers of TBWA\Helsinki demonstrated this by creating ads blindfolded, […]
Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues and one of the world’s most sustainable companies is introducing sustainable Zero Vacation. The Zero Vacation is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take place […]
Mirum Agency and TBWA\Helsinki have teamed to launch a new film for their clients, Finnair and the Helsinki Airport. Called ‘East And West Side Story’, this film was put together for Mirum’s client, Finnair and Helsinki Airport (a client of TBWA), who have been connecting these two parts of the world for over 35 […]
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal covering the periods from 2014/2015 to 2017/2018. With the Nissan Controller, created by TBWA\Helsinki, fans will be once again at the heart of Nissan’s partnership. The Controller looks to engineer unexpected moments of fan excitement to […]