Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals

37% British adults signed up to at least one new subscription service in lockdown 3 out of 4 consumers intend to continue their subscriptions post-lockdown Five key audiences identified for subscription brands

Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals

New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Creative Hotshop and Award-Winning independent Media Agency appointed as agencies of record by the LTA

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

After a competitive pitch process, the independent agency network, The&Partnership announces today its appointment as creative agency of record for the LTA.  Leading independent performance media agency, The Kite Factory, joins them as the LTA’s media planning and buying agency. The LTA govern and develop tennis across Britain, from grassroots participation through to the professional game. […]

Unicef UK launches winter appeal campaign from The Community

Unicef UK launches winter appeal campaign from The Community

Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The Community. The campaign called “War on disease” outlines Unicef’s ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) […]