MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

 Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]

Virgin Holidays and Virgin Atlantic set to soar with multi-million pound brand refresh

Virgin Holidays and Virgin Atlantic set to soar with multi-million pound brand refresh

 Virgin is preparing to come back with a bang this September with the launch of two multimillion pound brand campaigns from Virgin Holidays and Virgin Atlantic. Creative work for both businesses was consolidated under AMV BBDO in March to deliver greater synergy and improve efficiencies between the two businesses – whilst retaining a distinctive […]

Currys PC World launches major new football ad campaign to support ‘Get Your TV For Free’ giveaway

Currys PC World launches major new football ad campaign to support ‘Get Your TV For Free’ giveaway

 Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off on May 9 with a series of TV ads before appearing in press, […]

Hiscox Displays Real-Time Cyber Attacks in DOOH First

Hiscox Displays Real-Time Cyber Attacks in DOOH First

In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]

Snickers and AMV BBDO Create Restaurant Experience for Forgetful Valentine’s Day Lovers

Snickers and AMV BBDO Create Restaurant Experience for Forgetful Valentine’s Day Lovers

Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

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