Toyota Celebrates a Sedan Serious About Play: the All-New Avalon

Toyota Celebrates a Sedan Serious About Play: the All-New Avalon

Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out […]

Toyota’s visual impairment filter on Instagram allows everyone to #SeeLikeMenna

Toyota’s visual impairment filter on Instagram allows everyone to #SeeLikeMenna

 Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]

Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place […]

Toyotathon Makes TV History with First 100 Second Commercial

Toyotathon Makes TV History with First 100 Second Commercial

 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]

Saatchi & Saatchi celebrate 13 pencils globally at D&AD Awards

Saatchi & Saatchi has collected a total of 13 awards at the prestigious annual D&AD Awards held in London on Thursday 19 May. F/Nazca Saatchi & Saatchi (Brazil), New Zealand, Switzerland, New York, China, Del Campo Saatchi & Saatchi (Argentina), London, Singapore and Conill picked up pencils. The multi-award winning Vangardist Magazine HIV+ Issue from […]

Saatchi LA employs one daredevil amateur and three professional climbers to scale Toyota’s billboard

Saatchi LA employs one daredevil amateur and three professional climbers to scale Toyota’s billboard

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/Saatchi-LA-Toyota-OOH.mp4[/KGVID] A first-ever for the ad capital of the world, Saatchi LA and Toyota are about to thrill audiences with their out-of-home live-action billboard in New York’s iconic Times Square. The live-action billboard highlights RAV4 Hybrid’s “How Far Will You Take It” theme, which aims to ignite the audiences’ passion for adventure. The […]

Toyota Fortuner takes viewers to the ‘Valley of Reflections’ in new ad

Toyota Fortuner takes viewers to the ‘Valley of Reflections’ in new ad

A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display. Positioning the Fortuner with the phrase ‘Freedom is beautiful’, the campaign also showcases the vehicle’s impressive […]

Major advertisers back BT Sport opening day

Major advertisers back BT Sport opening day

The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]

Toyota RAV4 takes the web to the great outhdoors

How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track […]