Design Bridge create evocative branding for The Palm: the new rosé from Whispering Angel

Design Bridge create evocative branding for The Palm: the new rosé from Whispering Angel

Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational ‘rosé lifestyle’ for […]

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]