A Billboard Ad That Doubles As A Huge Insect Trap

Insects like mosquitoes and flies can be quite a big problem in the Northern hemisphere—especially during the warmer seasons.

To help combat the flying pests and promote its brand of insecticide, ORPHEA created a billboard ad that traps insects.

Transparent glue was applied on the ad’s surface in the shape of a jet spray coming from an insecticide can.

As time passed, flies and mosquitoes got trapped in the glue, making the jet spray shape visible.

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