Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™

Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more importantly, clickable ads in a gaming environment; seamless, heavily integrated and yet still 100% programmatic compatibility.

Source: Adverty

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