Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory  programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR).  Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]

Asda drives live fuel costs across UK using programmatic DOOH

Asda drives live fuel costs across UK using programmatic DOOH

 Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]

Audience Store Welcomes Agency Veteran To Strengthen Programmatic Team

Ex-Dentsu media veteran Matt Champion to lead client development for Audience Store

Audience Store Welcomes Agency Veteran To Strengthen Programmatic Team

Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. Audience Store has seen significant expansion in the last year and is doubling down on their current and new business; with a drive to focus […]

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads

As businesses accelerate digital transformation efforts, Microsoft Audience Network provides free access to Shutterstock’s diverse and fresh collection of over 320 million images

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.  Advertisers can search, […]

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern.  Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]

Jellyfish marches on with global expansion following investment from Fimalac Group

Jellyfish marches on with global expansion following investment from Fimalac Group

Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Havas Media Group and PUMA launch inaugural OOH in-motion campaign

Havas Media Group and PUMA launch inaugural OOH in-motion campaign

Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store […]

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

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