Adverty is granted US patent for in-game ad viewability technology BrainImpression

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.

Adverty is granted US patent for in-game ad viewability technology BrainImpression

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression™, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as […]

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]

Adverty Continues Expansion in the UK with Strategic Hires

Leading in-game platform attracts Ex Bidstack Senior Commercial Development Manager and announces the launch of the UK office

Adverty Continues Expansion in the UK with Strategic Hires

Adverty, the leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK office. The move brings the Adverty platform to the UK and will deliver seamless advertising to connect brands and people through their revolutionary display advertising technology built for games. The expansion also includes two strategic […]

Adverty partners with MADFINGER Games to enable seamless in-game ads

Adverty partners with MADFINGER Games to enable seamless in-game ads

The upcoming “Shadowgun War Games” will be the launch for the partnership Adverty AB,  the leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has […]

Adverty is now a Unity Technologies Asset Store Publisher

Adverty is now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early 2020. Adverty, the leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, […]

Adverty Releases World’s First Programmatic AR & VR Native Ad Platform

Adverty Releases World’s First Programmatic AR & VR Native Ad Platform

Adverty, the next generation advertising platform, has announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type of […]