Beko, the international appliance brand has initiated a “Health Professionals Support Movement” for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The first step has been to donate white goods and small household appliances to hospitals across Romania, Turkey, Spain, France, Poland and Czech Republic.
The campaign was launched in various countries across the globe, accompanied by a manifesto movie, developed by McCann Worldgroup Romania and Craft Spain.
Also, to mark World Health Day (April 7), Beko prepared a joint challenge with UNICEF, to help support the campaign further on.
They are asking people to take a picture of themselves and check in at HOME and share it on social media. HOME is a location that Beko set up to represent the fact that people are staying inside and are acting responsibly: https://www.instagram.com/p/B-rBzIen7IQ/
The FC Barcelona Foundation and Gerard Pique have agreed to join in as well, with Pique being the first person to take up the initiative: https://www.instagram.com/p/B-rdMrqiRXC/
Everybody is invited to join the challenge by posting a selfie, checking in @Home and tagging @Beko and @Unicef.
Stay safe #LifeAPro.