“Life is a puzzle that eBay can help solve”

New brand campaign launches ahead of the biggest retail period of the year.

“Life is a puzzle that eBay can help solve”

eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform. The creative focuses on the rise of consumers selling the things they no longer need to fund the things they do, feeding a circular economy which ensures you can […]

TSB Offer Customers Support With Campaign

FILMED ENTIRELY BY STAFF IN THEIR OWN HOMES

TSB Offer Customers Support With Campaign

TSB is set to launch a new campaign to help customers understand the support available to them in these unprecedented times.  Created by TSB’s new lead-creative agency, McCann, and filmed entirely by staff members, the three 20” commercials focus on the breadth of initiatives available to support customers. From repayment holidays on mortgages, loans and […]

Beko is supporting the Best Team in the World and celebrates World Health Day with a challenge

Beko is supporting the Best Team in the World and celebrates World Health Day with a challenge

Beko, the international appliance brand has initiated a “Health Professionals Support Movement” for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The […]

ALDI launches integrated campaign – #gemeinsamgehtalles – to thank employees in the wake of Coronavirus in Germany #TogetherEverythingIsPossible:

ALDI launches integrated campaign  – #gemeinsamgehtalles – to thank employees in the wake of Coronavirus in Germany #TogetherEverythingIsPossible:

ALDI SÜD and ALDI Nord in partnership with McCann Germany launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC’s unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of […]

Help for Heroes’ miniature model installation illustrates huge number of wounded UK veterans

Help for Heroes’ miniature model installation illustrates huge number of wounded UK veterans

In a new campaign, co-created by McCann, Help for Heroes unveils 40,000 Strong, a striking installation made up of a 40,000 model force of wounded veterans, at Manchester’s Arndale Centre. The exhibition and online campaign, produced in collaboration with Facebook as part of Campaign’s Hack 50 initiative, powerfully brings to life a newly-released statistic that 40,000 people have […]

Karen Crum Elevated to Global Brand Strategy Director at McCann

Karen Crum Elevated to Global Brand Strategy Director at McCann

McCann has promoted Karen Crum to the newly created position of Global Brand Strategy Director. During her tenure as Head of Strategy at McCann London, she has spearheaded strategy, and led teams behind numerous award-winning campaigns for the likes of Microsoft, Xbox and Mastercard, helping to take home the 2018 Cannes Lions Grand Prix in […]

This Christmas IKEA Invites Customers to Disconnect in New Campaign

This Christmas IKEA Invites Customers to Disconnect in New Campaign

IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect,  IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]