BAYER’S RENNIE® WIND RELIEF PRO CALLS TIME ON BRITAIN’S OLDEST FART COVER-UP WITH ‘STOP THE BLAME GAME’

BAYER’S RENNIE® WIND RELIEF PRO CALLS TIME ON BRITAIN’S OLDEST FART COVER-UP WITH ‘STOP THE BLAME GAME’

New creative gives a voice to wrongly accused dogs featuring Pete Wicks, Susie Dent, Bill Bailey and Annette Badlan. Rennie®, the UK’s No.1 best-selling heartburn and indigestion tablet brand, has partnered with McCann London and Initiative Media, both part of BOND, Omnicom’s dedicated Bayer unit, to launch a new integrated campaign for Rennie Wind Relief […]

CROSSCOUNTRY UNVEILS GIANT MANCHESTER MURAL CELEBRATING THE STORIES WE BRING HOME

CROSSCOUNTRY UNVEILS GIANT MANCHESTER MURAL CELEBRATING THE STORIES WE BRING HOME

CrossCountry has unveiled a new large-scale mural in Manchester’s Northern Quarter, transforming a city wall into a giant fridge door covered with travel mementoes, postcards, photographs and keepsakes collected from journeys across the UK. Created with McCann in Birmingham, Been There, Seen That is the latest expression of CrossCountry‘s Take Us On Your Journey brand platform, celebrating the memories, connections and stories that sit behind every […]

CROSSCOUNTRY CONTINUES PASSENGER FIRST CAMPAIGN WITH LATEST INSTALMENT OF TAKE US ON YOUR JOURNEY

CROSSCOUNTRY CONTINUES PASSENGER FIRST CAMPAIGN WITH LATEST INSTALMENT OF TAKE US ON YOUR JOURNEY

CrossCountry trains has launched its fourth creative instalment of Take Us On Your Journey in time for the summer season. Created in partnership with McCann in Birmingham, the latest chapter, follows Ruby and her grandad as they set off on a CrossCountry adventure together, leaving behind Ruby’s best friend, Kevin, a pigeon. As they leave home, someone […]

BACK OF THE NET FOR ALDI AND MCCANN CONTENT STUDIOS

BACK OF THE NET FOR ALDI AND MCCANN CONTENT STUDIOS

McCann’s specialist social and influencer division; McCann Content Studios helped Aldi turn quick reactions and unmistakable humour into a World Cup win – without paying a penny to FIFA. Aldi and McCann Content Studios have topped retail’s World Cup creator conversation, with independent research finding that the supermarket generated the largest creator share of voice of […]

McCANN kicks off new campaign for Betway in run up to World Cup 2026

McCANN kicks off new campaign for Betway in run up to World Cup 2026

Creative highlights how the world stops when the football starts Online betting and gambling company Betway has released its latest campaign, as World Cup mania builds across the UK. Created by McCANN in Manchester, the new campaign aims to drive awareness, consideration and usage of the Betway platform during football’s biggest cultural moment runs across TV, OLV […]

McCANN APPOINTED AS FULL-SERVICE AGENCY FOR FOOD STANDARDS AGENCY

McCANN APPOINTED AS FULL-SERVICE AGENCY FOR FOOD STANDARDS AGENCY

McCANN in Birmingham will lead creative communications across England, Wales and Northern Ireland to support the Food Standards Agency’s mission. The Food Standards Agency (FSA) has appointed McCANN in Birmingham as its full-service agency, leading creative communications following a competitive pitch. The partnership will see McCANN deliver strategy, creative, and assets to increase awareness of the […]

ADMIRAL HELPS HOLIDAY MAKERS BE READY FOR ANYTHING

ADMIRAL HELPS HOLIDAY MAKERS BE READY FOR ANYTHING

McCANN’s campaign returns to Admouth to encourage travellers to embrace life’s adventures Admiral’s “Ready for Anything” campaign deliberately flips category norms to remove the worry and put the spotlight on the best parts of travel – anticipation, excitement and discovery. Created in collaboration with McCANN Bristol, the spot builds on the brand’s long-running Admouth platform […]

RYOBI® SPOT CLEANER STANDS FOR MAYOR OF STAINES

RYOBI® SPOT CLEANER STANDS FOR MAYOR OF STAINES

Meet Swifty; the spot cleaner running to take ‘Take Care of Staines’ during local elections Coinciding with the Spelthorne local elections, McCann’s latest campaign with RYOBI® is reimagining what it means to run a clean campaign focused on community action. McCann Birmingham has launched a UK-first integrated campaign for RYOBI® that reimagines a local election as a […]

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