Agency brings Invictus Games to life with visual identity and campaign inspired by 2027 games host city Birmingham Invictus Games Birmingham 2027 has launched a new digital out-of-home (DOOH) campaign across Greater Birmingham this week, marking the next step in building awareness and excitement ahead of the Games in July 2027. Created in partnership with […]
Teaser trailer drops today for unexpected documentary following Swifty’s real campaign to ‘Take Care of Staines’ – full film premieres this November Two months of campaigning. 29,000 doorsteps. One absurd candidate that got a whole town to care about politics again. Following McCann’s campaign that saw a RYOBI® spot cleaner stand as an independent candidate […]
New brand platform from McCann in London launches following a competitive pitch win and will shape comms, customer experience and content for the healthy recipe-box brand. Mindful Chef is launching a new brand platform, ‘Eat for Joy’, created by McCann in London following the agency’s recent competitive pitch win, as the UK’s highest-rated* recipe box […]
New creative gives a voice to wrongly accused dogs featuring Pete Wicks, Susie Dent, Bill Bailey and Annette Badlan. Rennie®, the UK’s No.1 best-selling heartburn and indigestion tablet brand, has partnered with McCann London and Initiative Media, both part of BOND, Omnicom’s dedicated Bayer unit, to launch a new integrated campaign for Rennie Wind Relief […]
CrossCountry has unveiled a new large-scale mural in Manchester’s Northern Quarter, transforming a city wall into a giant fridge door covered with travel mementoes, postcards, photographs and keepsakes collected from journeys across the UK. Created with McCann in Birmingham, Been There, Seen That is the latest expression of CrossCountry‘s Take Us On Your Journey brand platform, celebrating the memories, connections and stories that sit behind every […]
CrossCountry trains has launched its fourth creative instalment of Take Us On Your Journey in time for the summer season. Created in partnership with McCann in Birmingham, the latest chapter, follows Ruby and her grandad as they set off on a CrossCountry adventure together, leaving behind Ruby’s best friend, Kevin, a pigeon. As they leave home, someone […]
McCann’s specialist social and influencer division; McCann Content Studios helped Aldi turn quick reactions and unmistakable humour into a World Cup win – without paying a penny to FIFA. Aldi and McCann Content Studios have topped retail’s World Cup creator conversation, with independent research finding that the supermarket generated the largest creator share of voice of […]
Creative highlights how the world stops when the football starts Online betting and gambling company Betway has released its latest campaign, as World Cup mania builds across the UK. Created by McCANN in Manchester, the new campaign aims to drive awareness, consideration and usage of the Betway platform during football’s biggest cultural moment runs across TV, OLV […]
McCANN in Birmingham will lead creative communications across England, Wales and Northern Ireland to support the Food Standards Agency’s mission. The Food Standards Agency (FSA) has appointed McCANN in Birmingham as its full-service agency, leading creative communications following a competitive pitch. The partnership will see McCANN deliver strategy, creative, and assets to increase awareness of the […]
McCann’s “Il Fresco di Peroni” offers up the world’s first beer-serving fresco Peroni Nastro Azzurro have created a new London landmark in the heart of Covent Garden with the launch of Il Fresco di Peroni, the world’s first artwork that pours you a beer. Delivering Italian style with a twist, the campaign from McCann offers up an Italian […]