Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? 

To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people to go back to their favorite bar or restaurant and meet with friends to bridge the distance, albeit virtually. Besides bringing entertainment to consumers’ homes, My Bar is an opportunity to help bars and restaurants that are still closed because of the pandemic to have another sales channel.

The virtual platform, created by ad agency Africa can be visited at www.budweiser.com.br/mybar in a very uncomplicated way, using smartphones or computers. In it, the person can choose among the registered establishments their favorite bar or restaurant and have the chance of experiencing being there.

“Everything was envisioned and produced very carefully so that the setting was very much like the actual bar or restaurant and the consumer can feel as if actually there, sharing a table with friends. Now that people need to stay at home, we want to provide a new way of entertainment and bring them close to the places they like”, says Carolina Gargione, Budweiser’s Marketing Manager.

More than bridging the distance to their favorite bar or restaurant that hasn’t been visited for months, the platform allows consumers to get together with friends and also order a cold beer together with an appetizer or a snack.

My Bar will offer consumers several attractions they can enjoy at their favorite registered establishments. Budweiser will communicate through social media what will be happening at the different bars/restaurants such as live streams, music festivals, cooking lessons, sports tips, etc.

Burguer Joint, Hoops Park, Jonnie Wash and Picco have already opened their virtual doors in My Bar. The platform is still available for other establishments that wish to register. Interested parties in joining the team should visit the platform and fill out the application.

Title: My Bar

Agency: Africa

Client: AB Inbev

Product: Budweiser

CCO: Sergio Gordilho

ECD: Matias Menendez

Creative Directors: Fernando Marar / Rodrigo Barbosa

Creative Team: Gabriel Franca / Andrea Souza

Designers: Andrea Souza / Fernando Marar

Client Services: Carolina Boccia / Heloisa Pupim / Francine Pellacani / Karen Pardo / Mariana Marcao

Media: Rodrigo Famelli / Tony Arbex / Bruna Morano / Leonardo Araujo / Fabio Vannucci

Planning: Aldo Pini / Wes Gagliano 

Digital Strategy: Alexandre Dourado

Technology: Fabio Palma / Valerio Oliveira / Leandro Gomes

Website production:: The 9 Level

Website producers: Eric Cintra / Angelo Lages / Gabriel Lima / Caio Vertematti

Agency Producers: Rodrigo Ferrari / Patricia Gaglioni

3D Illustration: Gabinete.co

Client Approval: Bruna Buas / Rodrigo Paolucci / Alice Alcantara / Carolina Caracas Gargione / Daniel Mallaco


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