Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience?  To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people […]

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing.  Through Instagram, Heinz took a ride on a behavior people already have […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

Endangered Jaguars receive copyrights by using the universal language of animal print

Endangered Jaguars receive copyrights by using the universal language of animal print

It’s no secret that everyone loves an animal print, whether it’s fashion, accessories, jewellery, interiors, bedding, or cosmetics. You could say the animal print is a universal language, and the fashion industry specifically has been getting inspiration from animal beauty for centuries. The jaguar print is one of the most used patterns in fashion. While […]

Out There Media wins 21 African country deal with MTN Group contract

Out There Media wins 21 African country deal with MTN Group contract

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]

All-drone shot film for OverAndAboveAfrica highlights the poaching threat to animal collectives

All-drone shot film for OverAndAboveAfrica highlights the poaching threat to animal collectives

What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of ‘A Guardian’ – a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their […]

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