Captain Morgan is today launching its first ever pan-African campaign, ‘Spice On Africa’ and debuting a vibrant new pack design following the global launch of the Spice On campaign last year. The new high tempo TVC is set against Nigerian Afrobeats singer, songwriter Yemi Alade’s upbeat track ‘Baddie’ and is voiced by award-winning comedian Mpho Popps in South Africa and multi-talented music artist Barak Jacuzzi in Kenya. Yemi is a cultural force across Africa, and with […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
Conceived by Ad Agency Africa Powerful #LetHerRun Movement Aims To Stop Discrimination Against Female Athletes Like Caster Semenya
#LetHerRun Movement and a Coalition Formed by Former Athletes, Scientists, and Doctors Defies the World Athletics Positioning on Female Athletes
There is a group of female athletes banned from participating in official sports competitions because they have above average natural testosterone levels. Considered by some as a sign of intolerance, prejudice and lack of empathy, this standard has prematurely ended the career of dozens of athletes and threatens the journey of several world class runners […]
Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments
Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people […]
Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing. Through Instagram, Heinz took a ride on a behavior people already have […]
JOYSTICK – TELEFONICA/VIVO from Africa on Vimeo. VIVO telecom company is launching a new film with the tennis player Rafael Nadal, ambassador of the Telefonica Group. With a very delicate approach, the film tells the story of Leo, a small fan of Nadal who becomes a celebrity at school for being so good at the […]
A book, a special person, a curious case…there are always plenty of stories behind a great film. Imagine what happens then if one of them involves beer. Not any beer, the King of Beers. Many might not know but Budweiser is also Halloween’s beer, more specifically Halloween II’s beer. And to celebrate the date, the […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
