Brazilian branding consultancy GAD’ creates free open brand to help companies support to #stayhome pledge for Covid-19 combat

Brazilian branding consultancy GAD’ creates free open brand to help companies support  to #stayhome pledge for Covid-19 combat

In difficult times, small gestures can make a great difference. That’s why Brazilian branding consultancy GAD’ has created “Your Brand also Stays at Home”, an initiative that offers for free an open brand, a graphic sign, that all companies can use in an immediate, simple and practical manner, to support the social pledge #stayhome, which […]

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]

BETC São Paulo creates a washable book for Vanish that will change the stories at each wash

BETC São Paulo creates a washable book for Vanish that will change the stories at each wash

Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, conceived to hold stories written […]

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr, the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction.  With the motto “What legacy […]

Pfizer launches a campaign to encourage dreams beyond rare diseases

Pfizer launches a campaign to encourage dreams beyond rare diseases

FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLocke Brazil—a global agency part of groups Omnicom, ABC Group, and DDB Latina—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written […]

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

Budweiser summons new rock bands to show that #RockIsAlive

Budweiser summons new rock bands to show that #RockIsAlive

In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honour of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production […]

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