Avon, Natura and The Body Shop spread a movement launched in the month of LGBTQIA+ pride

After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries

Avon, Natura and The Body Shop spread a movement launched in the month of LGBTQIA+ pride

In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience?  To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people […]

Brazilian branding consultancy GAD’ creates free open brand to help companies support to #stayhome pledge for Covid-19 combat

Brazilian branding consultancy GAD’ creates free open brand to help companies support  to #stayhome pledge for Covid-19 combat

In difficult times, small gestures can make a great difference. That’s why Brazilian branding consultancy GAD’ has created “Your Brand also Stays at Home”, an initiative that offers for free an open brand, a graphic sign, that all companies can use in an immediate, simple and practical manner, to support the social pledge #stayhome, which […]

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]

BETC São Paulo creates a washable book for Vanish that will change the stories at each wash

BETC São Paulo creates a washable book for Vanish that will change the stories at each wash

Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, conceived to hold stories written […]

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr, the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction.  With the motto “What legacy […]

Pfizer launches a campaign to encourage dreams beyond rare diseases

Pfizer launches a campaign to encourage dreams beyond rare diseases

FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLocke Brazil—a global agency part of groups Omnicom, ABC Group, and DDB Latina—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written […]

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