You are greater than your fears, says O Boticário in new ad by F/Nazca Saatchi & Saatchi

You are greater than your fears, says O Boticário in new ad by F/Nazca Saatchi & Saatchi

O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition. The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, […]

New Hefty campaign reinforce craft and the ability to turn the most crazy creative ideas in sound

New Hefty campaign reinforce craft and the ability to turn the most crazy creative ideas in sound

Hefty, the Brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in […]

Old Spice launches the longest commercial in history

Old Spice launches the longest commercial in history

Wieden+Kennedy São Paulo and Old Spice created the first endless spot of the story: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at here. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television […]

Mercedes-Benz makes smartwatch band with tire rubber

Mercedes-Benz makes smartwatch band with tire rubber

 During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]

Ford Trucks and GTB Brazil’s animation highlights the relevance of the truck drivers in everyday life

Ford Trucks and GTB Brazil’s animation highlights the relevance of the truck drivers in everyday life

Following the communication concept, “Your World Can Not Stop,” Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear’s parts interact with […]

Moments of Glory 2018 by Selene Alexia

Moments of Glory 2018 by Selene Alexia

Our first Creative Inspiration is a memorable photographic exhibition focusing on the true “Moments of Glory” of the Olympic Games RIO 2016, captured by photographer Selene Alexia. The exhibition showcased returning champions and first time victors from around the globe, including the “Angel with Iron Wings” and the fastest man alive. With 100 photographs, featuring athletes […]

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