Girls fight for #EqualPay in Plano de Menina’s new initiative via BETC/Havas

Girls fight for #EqualPay in Plano de Menina’s new initiative via BETC/Havas

Plano de Menina (Girl’s Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect […]

Endangered Jaguars receive copyrights by using the universal language of animal print

Endangered Jaguars receive copyrights by using the universal language of animal print

It’s no secret that everyone loves an animal print, whether it’s fashion, accessories, jewellery, interiors, bedding, or cosmetics. You could say the animal print is a universal language, and the fashion industry specifically has been getting inspiration from animal beauty for centuries. The jaguar print is one of the most used patterns in fashion. While […]

Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users

Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users

According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not […]

Household objects get a voice in chilling campaign against domestic violence for Avon

Household objects get a voice in chilling campaign against domestic violence for Avon

A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen […]

PUMA and BETC/Havas launch new book to commemorate 10th anniversary of Usain Bolt’s greatest record

PUMA and BETC/Havas launch new book to commemorate 10th anniversary of Usain Bolt’s greatest record

In order to celebrate the 10th anniversary of Usain Bolt’s 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled “The 9’58 Biography” recounts the most memorable events in Bolt’s life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts […]

Comfort made 87-years-old lady become the star of the runway in Sao Paulo Fashion Week

Comfort made 87-years-old lady become the star of the runway in Sao Paulo Fashion Week

Real treatment functions for clothes, quality perfumes and positive impact on society: these are the pillars that underpin the recently launched Comfort campaign worldwide. In the portfolio, the softer fabric products have a formula developed to protect fibers from the fabrics, avoiding damages so that the clothes last four times more. To introduce the concept, […]

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