The first parking app in space. A global campaign from EasyPark Group

The first parking app in space. A global campaign from EasyPark Group

EasyPark Group has, for the past 20 years, been leading parking innovation and smart mobility, transforming traditional systems to modern and convenient solutions. All with the mission to make cities more liveable. For 2023 they wanted to broaden the scope, making not only cities, but Earth more liveable. During 2023 there had been an unusually […]

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]

impact.com Sets New Partnership Economy Standards in 2023 with Market Expansion, Client Growth and Technology Innovation

impact.com Sets New Partnership Economy Standards in 2023 with Market Expansion, Client Growth and Technology Innovation

Success driven by client and agency partner growth, global expansion, strategic investment, integrations and product innovation  impact.com, the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development. As the global standard […]

Global brand e.l.f. Cosmetics and strategic creative agency Southpaw launch AR Murals for ‘Express Your e.l.f.’ campaign

Global brand e.l.f. Cosmetics and strategic creative agency Southpaw launch AR Murals for ‘Express Your e.l.f.’ campaign

Southpaw, the global strategic creative agency has launched an immersive AR Mural for beauty disruptors e.l.f. as a continuation of their work on the successful Express Your e.l.f. campaign. The community-led movement campaign unveiled earlier this year featured an inclusive and diverse cast of 20, in the brand’s successful campaign video. To launch the campaign, […]

BROADBAND MADE FOR YOU: NEW BRAND CAMPAIGN SHOWCASES THE SPEED AND POWER OF EE HOME BROADBAND

BROADBAND MADE FOR YOU: NEW BRAND CAMPAIGN SHOWCASES THE SPEED AND POWER OF EE HOME BROADBAND

EE today launches its new integrated brand campaign, Broadband Made For You, highlighting the speed and power of EE home broadband for three specific audiences: home workers, gamers and late night scrollers. The audience-led campaign, created by Saatchi & Saatchi, brings to life the way home broadband from EE, the UK’s fastest major broadband provider, […]

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

A new national social media campaign from IBM is building awareness of their free education program IBM SkillsBuild. Developed jointly with the creative agency SpecialGuest, this campaign centers around a personality quiz where potential learners can find out their Tech Type.  While the quiz is designed for broad appeal and ongoing usage at TechTypeQuiz.com, IBM is specifically seeking […]

Catalyst, SixTwentySix, and Shapes & Forms Join Forces to Transform Live Streaming with Streamlabs Global Campaign

Catalyst, SixTwentySix, and Shapes & Forms Join Forces to Transform Live Streaming with Streamlabs Global Campaign

Thrilling Campaign Unveiled at TwitchCon 2023 Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, have unveiled an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing […]

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]