This innovative sweepstakes takes inspiration from blood-filled events in the game to help players save lives in the real world – and they can win a custom-built PC, infused with real human blood

In honor of Diablo IV’s Season of Blood, people in the United States are getting the chance to take part in a real-life Blood Harvest, a bloody ritual that plays a central role in the new story. While Lord Zir, the new antagonist of the Season, uses Blood Harvests to end thousands of fictional lives in the game, Diablo IV players will be invited to save thousands of lives with their blood donations in real life.

This is a great opportunity for Diablo IV players to lean into the vampire theme of the Season of Blood, and donate their own blood while also unlocking in-game rewards for the Diablo IV community,” said Daniela Rodriguez, Director of Brand Marketing, Diablo IV.We embraced how players use blood elements to save Sanctuary, and brought it to help save lives in the real world.”

In Season of Blood, new enemies called Blood Seekers serve Lord Zir by invading parts of Sanctuary to procure blood for their master through Blood Harvest rituals. Players must venture into these areas to free prisoners, take down dangerous mini-bosses, and clear the enemy camps. But in real life, however, Diablo is offering die-hard fans of the game to turn 666 quarts of actual donated blood (equaling around 1,332 separate donations, with 1 pint per donation) into in-game rewards, while ultimately helping to save lives. Once the goal of donating 666 quarts of blood is achieved, Diablo fans, regardless of if they donated or not, will unlock a sweepstakes where fans will have the chance to enter to win a new custom-built PC, infused with real human blood in its liquid cooling, which pays tribute to the game. It will be awarded to one lucky winner as a grand prize of the Blood Harvest campaign if they participate in the accompanying sweepstakes, even if they did not donate. The sweepstakes will start upon reaching the 666 quarts blood donation goal and will be open for entry for 72 hours. See the official sweepstakes rules for full details, along with what the PC will entail is included, below.

Along the way to the grand total of 666 quarts, several enticing in-game rewards like weapon cosmetics, a mount, and an armor set will be given away to all Diablo IV players regardless of if they donated as several donation milestones are reached.

  • Tier 1: At 33% participation of the total 666 quart goal, all players will receive weapon cosmetics which include:
    • Dagger – Bloodpetal Anlace
    • Axe – Bloodpetal Sever
    • Necro Offhand – Bloodpetal Heart
    • Sword – Bloodpetal Blade
    • Druid Staff – Bloodpetal Bludgeon
  • Tier 2: At 66% participation, all players will receive the aforementioned rewards plus The Loch Raeth Maor Barbarian armor set. 
  • Tier 3: At 100% participation, all players will receive the aforementioned rewards plus the Vermilion Eye Piebald mount and the custom real human blood-infused PC sweepstakes will become available to enter.

Once donation progress reaches 100%, whether it is on or before the campaign end date of 11/20, all tier prizes will be added to the player’s Wardrobe and Stable in-game on 11/22.

The Diablo Blood Harvest is running now through November 20th. Players will be able to donate at a blood donation center of their choice in the US, then logging their donation by visiting www.DiabloBloodHarvest.com. See [www.DiabloBloodHarvest.com/terms-and-conditions] for full terms & conditions.

The campaign for the event was created in collaboration with independent creative agency GUT Los Angeles.

Right now, we’re facing a national blood shortage, leaving hundreds of thousands of people in need of blood, so we turned to the blood-thirsty Lord Zir of Diablo IV for inspiration, ” said Bruno Acanfora, Executive Creative Director of GUT Los Angeles.We took one of the most important elements from Season of Blood and turned it into a way for Diablo players to become blood donators and help real people in need, all while gaining incredible in-game benefits.”

The blood-infused PC will include:

  • RTX 4090
  • i9 CPU
  • Over 64 GB of DDR5 RAM
  • 3TB of SSD Storage
  • Quantum Vector GPU Waterblock
  • Red/Black Themed Liquid Cooling 

Sweepstakes Rules: The sweepstakes will only unlock when the goal of harvesting 666 quarts of blood donations is achieved. Then everyone over 18 in the United States, even non-donors, will have the opportunity to enter for a chance to win by posting a pledge of loyalty to Lord Zir using #DiabloBloodHarvest on Instagram and X. Details, eligibility requirements, and Official Rules for the giveaway will be shared on Instagram and X after the sweepstakes unlocks. Submitting proof of donation will not automatically enter you into the custom PC sweepstakes. You must enter the sweepstakes separately after it unlocks.

Source: GUT Los Angeles

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