Cow & Gate’s “Feed their personalities” by BETC London

Cow & Gate , the baby feeding brand in the UK  have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are  now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities.

The campaign is spearheaded by the new ad called Supergroup directed by Ridley Scott Associate’s Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes.

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