Strategist Nick Docherty takes on the role as Head of Strategy at BETC London. He is a strategist with nearly twenty years’ experience and has contributed to some of the world’s most effective, awarded campaigns, including iconic work for Dove, Audi, Corona, Booking.com and Heineken (Cannes Effectiveness Grand Prix). Nick joins from a global leadership […]
Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]
BETC London has produced a standout print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. This is the first creative work from BETC London for the Aptamil brand from Danone Baby Nutrition. In 2012 BETC launched the popular ‘Supergroup’ for sister brand Cow & Gate. […]
Cow & Gate , the baby feeding brand in the UK have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded […]