PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]

Shortlist Media’s Family creates its first TV ad for GAME

Shortlist Media’s Family creates its first TV ad for GAME

 Shortlist Media, the media platform for the metropolitan audience, including the pioneering brands ShortList, Stylist, Emerald Street and Mr Hyde, has announced the creation of a television advertisement for GAME. Family, the publisher’s in-house content studio, created its first television advertisement for retailer GAME to support its trade-in message where customers can trade in […]

Supercell Partner with North Kingdom to Create Boom Beach’s ‘Blackguard Base Builder’

Supercell Partner with North Kingdom to Create Boom Beach’s ‘Blackguard Base Builder’

Supercell has partnered with Swedish experience design company, North Kingdom, to create the latest addition to their wildly popular mobile game, Boom Beach. Created by Supercell, Boom Beach is a mobile and tablet based strategy game that allows players to create their own defensive bases. Players can upgrade their base over time whilst also building […]

Clash of Kings invites gamers to ‘Fight like a King’

Clash of Kings invites gamers to ‘Fight like a King’

Fight like a King! #weloveclashofkings pic.twitter.com/DvdJOyyB2b — Clash of Kings (@ClashofKingsCoK) April 25, 2016 Award-winning media agency The Specialist Works has created a unique above-the-line media campaign themed ‘Fight like a King’ to promote mobile phone gaming app Clash of Kings from renowned gaming company Elex Games. The TV ad campaign, which breaks during the […]

Pokémon releases its first-ever Super Bowl spot

Pokémon releases its first-ever Super Bowl spot

Pokémon has unveiled an extended version of its first-ever Super Bowl ad, which is slated to run at the beginning of the third quarter on game day. The spot (above) was shot in Rio de Janeiro and encourages Pokémon fans to ‘train on’ in all aspects of their lives, whether it’s football or chess. The […]

BETC Take Assassin’s Creed to The Industrial Revolution

BETC Take Assassin’s Creed to The Industrial Revolution

The new instalment of Ubisoft’s #1 license, Assassin’s Creed Syndicate, takes place in London during the year of 1868, in the heart of the industrial revolution. An era marked by unprecedented progress, but also social injustice with an oppressed working class. BETC has created the official trailer of Assassin’s Creed Syndicate, which was directed by […]

Kia launch tennis serve app in Australian Open tie in

Kia launch tennis serve app in Australian Open tie in

Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet. The serve is simulated to be from Australia’s Sam Groth, the world’s […]