Today EE announces it has extended its lead partnership with UK esports organisation EXCEL ESPORTS until 2025 following three years of successful collaboration. The extended three-year partnership will continue to see the EE brand featured on all kit worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue […]
In Sony Interactive Entertainment’s “All Parents Can Relate” campaign, a Kratos-inspired Ben Stiller leads a group parent-child session with LeBron and Bronny James, John and Ella Travolta, and his own son Quin. We find ourselves in a fire-lit, God of War-themed study, where Ben Stiller listens attentively as LeBron James and John Travolta are trying […]
adam&eveNYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The simulation basketball video game franchise is renowned for redefining what’s possible in sports gaming. The campaign will aim to attract new gamers across a number of […]
MarComm’ Star Parade: Meet Harry Fairfax-Jones
- Chinese gaming giant appoints creative agency without a pitch - Waste will now partner with Dianhun Network on in-game character design and the development of key visuals for several new games
Waste Creative Makes First Move Into Thriving Chinese Gaming Market With Dianhun Network Win
Indie Gaming Publisher Modern Wolf Appoints Havas Entertainment For Mechajammer Launch
- Gaming giant crowd-sourced ideas for items to be featured in the brand-new Town Hall 14 update. - Best fan ideas are featured in a rich 3D video showcasing Town Hall’s interior for the first time ever.
Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste
Partnership between industry leaders widens access to the latest in-game advertising opportunities.
Adverty and InMobi launch in-game advertising for global brands and agencies
Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus soccer star Arthur Melo as its Global Ambassador. 1st11 delivers interactive gaming experiences working in collaboration with leading talent from the world of gaming, pro sports and esports. Facilitated by advanced proprietary mobile technology, fans can join in the action and play alongside […]
Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]