Brand soars with a shop in a virtual world

Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response

Brand soars with a shop in a virtual world

Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media, part of the global social media and ecommerce business, Social Chain, today announces the appointment of Adam Middleton as a Strategy Director, with experience from LADbible Group and Zenith Media, Tom Whitlow as Head of Podcasting from Global Radio and Richard White as Head of Gaming from Hill+Knowlton Strategies. The flood of […]

Collider and Riot Games transform the ExCel London for the League of Legends 10 year celebration

Collider and Riot Games transform the ExCel London for the League of Legends 10 year celebration

Collider, the leading brand experience agency, was appointed by Riot Games to deliver a player focussed celebration for the League of Legends European 10-year Celebration. The celebration took place on 16 October, surprising players with a raft of new games and projects that significantly expands the League of Legends IP and officially puts the ‘s’ in Riot Games.  […]

Sony Interactive Entertainment Debuts Global Campaign for PlayStation Now

Sony Interactive Entertainment Debuts Global Campaign for PlayStation Now

Sony Interactive Entertainment is pleased to debut its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. This global campaign, launching on October 1, looks to present that, with only a few button pushes, hundreds of stories, characters, and worlds can be delivered directly to players homes. PlayStation Now gives players access to hundreds of […]

Change Serviceplan Poland Create Gamers and Geeks Ad for G2A.COM

Change Serviceplan Poland Create Gamers and Geeks Ad for G2A.COM

Change Serviceplan Poland beat 12 other agencies to win a brief from G2A.COM for an ad that encapsulates the motto of the popular marketplace for gamers: “You lose when you overpay’. The VFX-laden advert was shot at Nu Boyana studios in Bulgaria, and stylishly directed by Szymon Pawlik out of production company Neverest. Released online in Poland […]

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]

Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]

WWF shakes up the rules of Fortnite with eco-friendly #NoBuildChallenge by We Are Social

WWF shakes up the rules of Fortnite with eco-friendly  #NoBuildChallenge by We Are Social

The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]

Launch of Wolfenstein II with AKQA and Bethesda Softworks

Launch of Wolfenstein II with AKQA and Bethesda Softworks

AKQA developed a creative strategy to capture the unique in-game world of a Nazi-occupied 1960s America through Nazified pop culture. led the design and production of the game’s identity, including logo, key art, packaging, and supplementary art, as well as the entire Collector’s Edition of the game centered around our Elite Hans concept. The game was […]

Clash of commuters! Wasserman creates brand experience and online campaign for Clash of Kings

Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]