« Faces of Fear »New LICRA campaign against fear and racism

LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the “R” of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme).

This campaign illustrates how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase. A new form of racism qualified as “ordinary” and a generated hatred which today crystallizes around the fear of the other.

Because it is fear that often leads to racism. And in our society where continuous information and overexposure to messages have become a norm, this fear is frequently spread.

Often irrational, manipulative and intrusive, it takes on the face of current affairs, debates and theories to interfere in our subconscious and still too frequently lead us to racism.

In this campaign, Publicis Conseil and LICRA wanted to give a voice to this fear, to personify it in order to dismantle the extent of its power. Starting from individual prejudices, it tends to show how these fears manipulate our daily behaviour.

The film is based on the technology of deepfake and morphing, the faces follow one another and thus illustrate the discourse around the fears conveyed.

By materializing this fear which trivializes racism, the LICRA hopes for a collective awareness: our enemy is fear, not the difference.

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Credits

LICRA 

Executive Officer: Mario Pierre Stasi

Administrative Officer: Stéphane Nivet

President of the Strategic Committee: Gérard Unger 

Communication Manager: Arthur Loubatié 

PUBLICIS CONSEIL 

President overseeing creativity: Marco Venturelli 

VP Publicis Conseil: Alexandra Evan 

Art Director: Clément Palouzier 

Copywriter: Antoine Querolle 

Strategic Planner: Didier Tavares 

Executive Director: Gaëlle Morvan 

Account Manager: Laurent Enet

Account Manager Assistant: Aurélie Guine 

Process Manager: Claire Diot 

FILM PRODUCTION 

Production: Prodigious

Director: Akim Laouar

DOP: Christophe Grelier

Producer: Thierry Delesalle 

Productions Director: Romain Guilbert 

Production Director: Charles Ramaré 

Production Director: Luc Annest 

PRINT PRODUCTION 

Photographer: Philippe Gueguen

Art Buyer Director: Nathalie Maudet 

Art Buyer: Nathalie Benchetrit 

Retoucher: Sophie Cazade (La Souris) 

TECHNIC 

Studio: Les studios de la Montjoie 

Studio Producer: Xavier Pleche 

LED Screens: MursDeLeds

Robot: Neo Motion control 

1st Director Assistant: Alexandra Kan

2nd Director Assistant: Antoine Gay

1st Machine Operator assistant: Fabienne Delaleau 

Electrician Chief: Benoit Dupont

Casting Director: Mourad Framera 

POST PRODUCTION – SOUND 

Studio: Prodigious

Studio Assistant: Arnaud Galabbe 

Sound Engineer: Laurent Lavaud 

Sound Design: James Vacherot 

Sound Producer: Remy Dorne 

POST PRODUCTION – IMAGE 

Studio: Reepost

Edit: Jordan AMICELLE

Calibration: Lydia LOPEZ

Flame: Adrien LEPINEAU, Eric ALCUVILLA 

Post Producer: Loundja OUSSANA 

COMPOSER: Max Zippel 

Source: Publicis Conseil

  Anti-Racism, Creative, Faces Of Fear, LICRA, Ligue Internationale Contre le Racisme et l’Antisémitisme, Publicis Conseil