HEINEKEN’S Hope-Filled ‘A Lockdown Love Story’ Campaign Celebrates The Return To Real-Life Socialising

Heineken® launches a new campaign, made for markets opening following the lifting of pandemic restrictions. The campaign entitled, A LOCKDOWN LOVE STORY is an emotive and optimistic short film that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen and the world eventually emerges from the pandemic.

A LOCKDOWN LOVE STORY, which follows characters Lola and Charlie, celebrates the ways people formed new connections in the virtual world during the pandemic, before discovering that nothing that quite compares to going out in the real world. 

A LOCKDOWN LOVE STORY is a metaphor based on a globally relevant insight which is particularly pertinent in Asian markets as they emerge from lockdowns; the story focuses on celebrating the potential and excitement that awaits us as bars reopen and people start returning to their vibrant social lives, with all the unexpected surprises.

Directed by Show Yanagisawa and shot in Japan, the TVC features an upbeat soundtrack, which delivers an uplifting campaign is a hopeful celebration of the new encounters and endless possibilities to look-forward to, as the world gradually begins to reopen.

Bram Westenbrink, Global Head Heineken® Brand said: “Since the start of the pandemic, and the launch of our ‘Socialise Responsibly’ platform, Heineken® has been creating campaigns that aim to inspire people to get out and support their local bars and nightlife venues once it is safe to do so. A LOCKDOWN LOVE STORY does exactly that, creating a time-capsule of how we maintained connections during the pandemic and providing an optimistic outlook to the new and surprising opportunities that await as bars and nightlife venues return to normal.”

Show Yanagisawa said: “A LOCKDOWN LOVE STORY is an incredibly uplifting and hopeful campaign that I think will really connect with audiences because it’s a story we can all relate to in some way. We really wanted to capture the excitement of being able to go out, meet new people, and experience new things again.”

The film has launched in Vietnam, before it will roll out in other relevant markets whose lockdown restrictions will begin to ease.

Credits:

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Communication Director: Daniela Iebba

Heineken® Global Communications Manager: Guilherme De Marchi Retz

Heineken® Digital Director: Rob van Griensven

Heineken® Global Digital Production Manager: Bram Reukers

PUBLICIS ITALY/Le Pub

Global Chief Creative Officer Publicis WW: Bruno Bertelli 

Chief Creative Officer: Cristiana Boccassini

Chief Creative Officer: Mihnea Gheorghiu

Global Executive Creative Director: Milos Obradovic

Creative Director: Alessandro Candito

Senior Copywriter:  Christopher Penman

Art Director: Daniele Tesi

Copywriter: Nicolò Santovincenzo

Global Strategy Director: Daniel Vargas Gomez

Global Strategy Director: James Moore

Global Data Strategist: Ilko Petkov

Head of TV: Francesca Zazzera

Producer: Tania Dal Pra

Le Pub Ams GM/ Global Client Service Director: Eleni Charakleia 

Group Account Director: Ilaria Castiglioni

Account Manager: Marta Wereszczynska

Account Executive: Tinatin Prangishvili                                      

Production Company: DIVISION

Director: Show Yanagisawa

Executive Producer: Jules de Chateleux

Producer: Aurelie Bruneau

Production Company (Japan):TYO Inc.

Producer:  Hiroki Yaginuma

Producer:  Takumi Fujiwara

Producer:  Maki Osada

Production Manager:  Ryosuke Murooka

DOP:  Gen Ito

Production Designer:  Yukiko Kuribayashi

Wardrobe Stylist:  Yasuhiro Takehisa 

Make-up: Nao Yoshida

Hair: Tomoko Sato

Casting: Junko Kaieda, Yusuke Morikawa

Post Production Company: Prodigious

Head of Post: Giulia Lamacchia

Post Producer: Alina Chaplygina

Offline Editor (Director’s cut):  Takashi Tanaka

Off line Editor: Fabrizio Squeo

On line Editors: Samuele Schiavo, Franco Tonnarelli, Matteo Serafini, Alessandro Congiu

Compositing: Alessandro Congiu, Adolfo Navire

Motion Graphic Designer: Matteo Marzano

Video Game: Simon Kounovsky

UI Design: Kentaro Ohira, Gaku Ito

Graphic Artist:Keisuke Osaka

Color Grading:  Cutters Studios Tokyo

Colour: Toshiki Kamei

Colour Assistant: Haruka Ariga 

Sound Studio: Screenplay Srl

Executive Producer: Gianfranco Clerici

Producer: Eleonora Lorenzo

Music production: Sizzer

Music supervisor: Michael Bertoldini

Music producer: Seppl Kretz

Music Licensing:  MassiveMusic 

Original Song: Be My Baby by Ellie Greenwich, Jeff Barry and Phil Spector

Source: Publicis Italy & FAB News

  A LOCKDOWN LOVE STORY, Bram Westenbrink, Bruno Bertelli, Heineken, Publicis Italy, Show Yanagisawa