A powerful new documentary capturing the true story of one village’s stand to save its last remaining local pub premiered on Saturday, 28th February 2026 at the Dublin International Film Festival. Making its official global big-screen debut as part of the festival’s programme, The Pub That Refused To Die, is directed by award-winning Irish filmmaker […]
The temperature-triggered campaign uses interactive DOOH to guide people toward nearby pubs, turning cold helping drive footfall and support pubs through the colder months On the coldest winter nights, when temperatures drop and people retreat indoors, Heineken® is stepping outside with a smart digital out-of-home act: “You’re Getting Warm”, a temperature-triggered DOOH campaign across the […]
The Iconic Character Returns to Reignite Curiosity and Inspire a New Generation to “Stay Thirsty®” for a Story-Rich Life After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, “Stay Thirsty, My Friends®,” to reawaken a sense of curiosity, boldness, and story-rich living. The […]
Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport. Heineken® 0.0, a champion of quality socializing, will celebrate […]
Star Pubs, the pub business of HEINEKEN UK, has recruited three celebrities in a bid to attract the next generation of licensees. As part of a year-long campaign by agency St Luke’s, the guest publicans, each of whom stars in a three-minute film, all come from diverse backgrounds and have an equally diverse dream of how […]
In Latin America, where passion for the UEFA Champions League runs deep, there’s one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget. Under its platform “Cheers to the Real […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice. Whilst social pressures around moderation still exist, Heineken® hopes to shatter the stigma associated with choosing not to drink alcohol, defending people’s right to make […]
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]
The new Desperados campaign ‘Mix of Flavours’ confirms the brand’s commitment to art and street culture by putting a crew of 8 emerging artists in the spotlight. The artists were discovered following a shout out on the brand’s Instagram account about the project. Desperados (HEINEKEN group) aims to give new talents with varied backgrounds and […]