How To Swap Synthetics for Longevity by Woolmark

Woolmark, the global authority on wool, has a guide for shoppers this season. For over 50 years, the non-profit has championed the fiber’s eco-credentials and quality maintenance better than anyone. With wool’s wide attainability and sustainability top of mind, the organization wanted to educate consumers about wool’s longevity as delivered by the fabulous Angelica Huston .

Backed by studies that revealed 35% of microplastics in our oceans are from synthetic clothing and the 6 million microfibers released from each 10lb load of polyester fabrics in the washer, Woolmark’s care campaign is here to shine a light on how wool is the gift that keeps on giving this year.

Client: Woolmark
Agency: Born & Raised
Executive Creative Director: Josh Rogers
Executive Creative Director: Kirt Gunn
Writer: Kirt Gunn
Writer: Josh Rogers
Director: Kirt Gunn
Executive Producer: Carol Stevens
Director of Photography: Steve Yedlin
General Manager Marketing: Laura Armstrong
Global Communications Manager: Anna McLeod
Creative & Content Manager: Mitchell Oakley Smith
Marketing & Communications Director The Americas: Jessica Somers
Marketing Project Manager: Anna Buckley
Global Editor: Lisa Griplas
Edit House: Final Cut
Editor: Chris Amos
Post Producer: Natalie Cleveland
Flame Artist: Dirk Green
Flame: Significant Others
Beauty & Color: The Artery VFX
Executive Producer: Deborah Sullivan
Beauty Flame Artist: Asaf Yeger
Colorist: Aline Sinquin
Color: Five One Color

Source: Woolmark

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