Unilever and notjust clothing fuse fashion with flavour in new collection

Unilever and notjust clothing fuse fashion with flavour in new collection

Christmas Jumper pioneers and social enterprise notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most beloved grocery brands – Marmite, Pot Noodle and Colman’s Mustard. The new officially licensed winter range, designed and sustainably knitted in the UK, is now available on the […]

“The Breakup-Proof Hoodie”. Portuguese streetwear brand +351 creates a garment that protects their clients from the end of their relationships.

<strong>“The Breakup-Proof Hoodie”. Portuguese streetwear brand +351 creates a garment that protects their clients from the end of their relationships.</strong>

During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]

How To Swap Synthetics for Longevity by Woolmark

How To Swap Synthetics for Longevity by Woolmark

Woolmark, the global authority on wool, has a guide for shoppers this season. For over 50 years, the non-profit has championed the fiber’s eco-credentials and quality maintenance better than anyone. With wool’s wide attainability and sustainability top of mind, the organization wanted to educate consumers about wool’s longevity as delivered by the fabulous Angelica Huston . Backed […]

Diesel Presents… The Condo T-Shirts–The Most Expensive T-Shirts Ever!

Buy the T-Shirt “F1-L6” for $1.599.000 and get an apartment for free!

Diesel Presents… The Condo T-Shirts–The Most Expensive T-Shirts Ever!

As announced in November 2018, for the first time ever DIESEL, together with the real estate group Bel-Invest, has entered the world of real estate with the first residential DIESEL building, located in Miami, Florida. And what was the workaround to keep clothes front-and-center in the project, starting from the launch? An unconventional campaign called […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

River Island exclusively launches The Samantha Faiers Edit

River Island exclusively launches The Samantha Faiers Edit

River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]

Organic is appointed by clothing brand Tu to improve SEO

Organic is appointed by clothing brand Tu to improve SEO

Digital agency, Organic announced it has been appointed by Tu, the Sainsbury’s owned clothing brand, to help improve SEO. Organic will improve SEO performance for Tu through looking at its technical SEO performance and capabilities, in-depth competitor analysis and taxonomy recommendations, alongside the usual hygiene and best practise guidance.  The agency has a long-lasting relationship […]

LS Productions Sources Brutalist Artist’s Paradise for Sevdaliza and Adidas in New Zalando Campaign

LS Productions Sources Brutalist Artist’s Paradise for Sevdaliza and Adidas in New Zalando Campaign

Online fashion giant Zalando has launched, in partnership with Adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released Adidas SuperCourt collection.  This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film […]

Nude creates branding for Wrangler Indigood – the brand’s most sustainable line of denim products

Nude creates branding for Wrangler Indigood – the brand’s most sustainable line of denim products

Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]

Jacamo teams with Sky Media to ‘Own Sporting Moments’ this summer in the UK

Jacamo teams with Sky Media to ‘Own Sporting Moments’ this summer in the UK

Menswear retailer Jacamo has partnered with Sky to ‘Own Sporting Moments’ this summer. Maximising Sky’s unique position in world sport, the multi-platform campaign will link Jacamo to sporting moments through a series of TV ads and longer form content. The campaign, running from May to August, features famous sports personalities including England’s greatest ever bowler […]

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