River Island exclusively launches The Samantha Faiers Edit

River Island exclusively launches The Samantha Faiers Edit

River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]

Organic is appointed by clothing brand Tu to improve SEO

Organic is appointed by clothing brand Tu to improve SEO

Digital agency, Organic announced it has been appointed by Tu, the Sainsbury’s owned clothing brand, to help improve SEO. Organic will improve SEO performance for Tu through looking at its technical SEO performance and capabilities, in-depth competitor analysis and taxonomy recommendations, alongside the usual hygiene and best practise guidance.  The agency has a long-lasting relationship […]

LS Productions Sources Brutalist Artist’s Paradise for Sevdaliza and Adidas in New Zalando Campaign

LS Productions Sources Brutalist Artist’s Paradise for Sevdaliza and Adidas in New Zalando Campaign

Online fashion giant Zalando has launched, in partnership with Adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released Adidas SuperCourt collection.  This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film […]

Nude creates branding for Wrangler Indigood – the brand’s most sustainable line of denim products

Nude creates branding for Wrangler Indigood – the brand’s most sustainable line of denim products

Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]

Jacamo teams with Sky Media to ‘Own Sporting Moments’ this summer in the UK

Jacamo teams with Sky Media to ‘Own Sporting Moments’ this summer in the UK

Menswear retailer Jacamo has partnered with Sky to ‘Own Sporting Moments’ this summer. Maximising Sky’s unique position in world sport, the multi-platform campaign will link Jacamo to sporting moments through a series of TV ads and longer form content. The campaign, running from May to August, features famous sports personalities including England’s greatest ever bowler […]

Boden unveils new US brand campaign by Yard NYC

Boden unveils new US brand campaign by Yard NYC

Boden, the British clothing brand unveils the first images from its new US brand campaign via Yard NYC, launching for spring 2019. Embracing Boden’s spring/summer theme of adventure and discovery, the campaign, “Like a Brit” inspires the American woman to embrace a renewed sense of optimism and joy through Boden’s glorious British style. Rolling out […]

Warrior Shanghai and Amsterdam Worldwide welcome you to the “People’s Republic of Europe”

Warrior Shanghai and Amsterdam Worldwide welcome you to the “People’s Republic of Europe”

Warrior Shanghai, the Chinese apparel brand famous for creating one of the most iconic sneakers in Chinese history and now appreciated by sneakerheads internationally, launches a new cultural series about the lives of young Chinese creative living in Europe. The video series, crafted by creative studio Amsterdam Worldwide, highlights the opinions of Chinese students, designers […]

Public Rec reveals refined new look and smart new voice by Studio.Build and Reed Words

Public Rec reveals refined new look and smart new voice by Studio.Build and Reed Words

Chicago menswear brand Public Rec reveals a new brand identity, with strategic support from branding and creative agency Studio.Build and writing agency Reed Words. Public Rec’s new visual identity and voice are as sharp and elegant as its apparel, creating a strong foundation for growth. Launched through a 2015 Kickstarter campaign set up by former […]

adidas Womens and Clubhouse Studios champion co-creation in the global Statement Collection launch

adidas Womens and Clubhouse Studios champion co-creation in the global Statement Collection launch

 ’s latest collection invites women to join in creating the future of sport and to celebrate the diversity of their lifestyles. Created collaboratively with adidas’ creator network, the adidas Statement Collection is designed to support women through their workout, on their terms. Featuring creators Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe […]

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