JWT NY’s Embarrassing Moments for Kleenex


JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour – like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold throughout the ad resonate, because let’s face it… we’ve all been there.

The effort is part of a broader push for consumers to purchase Kleenex proactively versus waiting until they are sick, encouraging people to take charge of their heath as we head into cold and flu season.

The program also includes a cold and flu predictor website (developed with partner Studiocom), and more.

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