2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch

2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch

User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch  As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]

KIA launches all-new XCeed with primetime TV takeover

KIA launches all-new XCeed with primetime TV takeover

Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]

Sky Atlantic teams with the British Army and the Night’s Watch to launch Game of Thrones Season 8

Sky Atlantic teams with the British Army and the Night’s Watch to launch Game of Thrones Season 8

Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]

TVbeat helps underpin Sky Media’s cross-platform capability

TVbeat helps underpin Sky Media’s cross-platform capability

After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]

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