The economic context and continued shift to streaming put pressure on UK TV pricing in 2023, while next year’s sporting and election events are likely to fuel growth in media spend across the board ECI Media Management has released its Q4 Media Inflation Update, revealing that in the UK, TV pricing has fallen overall in […]
Samsung Ads’ new discovery solution delivers valuable opportunities for content owners challenged in today’s crowded TV landscape. Samsung Ads unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ […]
Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
The British Heart Foundation (BHF) and creative partners Saatchi & Saatchi have today unveiled a new TV-led integrated campaign, The greatest treasure. As the second iteration of This is Science – the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease – the work strives […]
BCG Brighthouse Produces TV Spot for Save the Chimps Sanctuary in Florida Save the Chimps, a sanctuary for chimpanzees rescued from labs and show business, is getting by with a little help from a friend: Paul McCartney. The rock icon donated a Beatles classic perfectly suited to help raise funds for the refuge in this […]
The zany spot by DUDE continues the energetic ‘Inspired by an eBay Story’ platform with a non-linear cinematic approach to launch new, second-hand and refurbished eBay products Today, global online marketplace eBay launches ‘Director’s Cat’: an awareness campaign for its refurbished and second-hand products for the Italian market.It’s the next installation in the ‘Inspired by […]
User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]
Virgin Experience Days have released their first ever TV ad to launch their new ‘Give them a great story to tell’ campaign. The action packed 30 second spot was created by Atomic London and will run across TV channels including Discovery, Sky Atlantic and Food Network, as well as Digital and Social channels from Monday 2nd […]