McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]

Sky Atlantic teams with the British Army and the Night’s Watch to launch Game of Thrones Season 8

Sky Atlantic teams with the British Army and the Night’s Watch to launch Game of Thrones Season 8

Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]

TVbeat helps underpin Sky Media’s cross-platform capability

TVbeat helps underpin Sky Media’s cross-platform capability

After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

LEAP and Grey London bring creative disruption to Duracell’s latest TV campaign

LEAP and Grey London bring creative disruption to Duracell’s latest TV campaign

LEAP (Loveurope and Partners) have been a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey’s creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative […]

Fast cars, explosions and tough guys dominate new Panasonic ad by Brave and Great Guns

Fast cars, explosions and tough guys dominate new Panasonic ad by Brave and Great Guns

Panasonic unveils a heart-racing trailer-style brand film created by creative agency Brave and produced by Great Guns to promote the launch of its new TV. Tomb Raider director, Roar Uthaug, shot the high-octane 90-second spot, ‘Hollywood To Your Home’, in the style of an action-packed blockbuster trailer to showcase the capabilities of Panasonic’s new TV model. Diving […]

Dr. Oetker Ristorante Returns to UK TV and Continues Partnership with Channel 4’s First Dates

Dr. Oetker Ristorante Returns to UK TV and Continues Partnership with Channel 4’s First Dates

Dr. Oetker Ristorante, one of the UK’s leading thin and crispy pizza brand, continues its exciting brand partnership with Channel 4’s popular dating show, First Dates, the partnership is part of a multi-million pound campaign that includes a return to TV with the romantically themed brand advertising and special First Dates ads. Plus in the […]

TV at the tipping point, according to a new Ebiquity report

TV at the tipping point, according to a new Ebiquity report

Leading independent media and marketing consultancy, Ebiquity, announced the release of its newest report “TV at the Tipping Point.” The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that the market is soon approaching an inflection point. The consultancy predicts that by 2022 there […]

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