User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]
Virgin Experience Days have released their first ever TV ad to launch their new ‘Give them a great story to tell’ campaign. The action packed 30 second spot was created by Atomic London and will run across TV channels including Discovery, Sky Atlantic and Food Network, as well as Digital and Social channels from Monday 2nd […]
La Casa de Papel tells the stories of modern-era Robin Hoods specialised in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same. In fact, two days before the official launch Milan woke up to discover that the statue of a 15mt high, […]
From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published on June 10. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]
