From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published on June 10. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
LEAP (Loveurope and Partners) have been a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey’s creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative […]
Panasonic unveils a heart-racing trailer-style brand film created by creative agency Brave and produced by Great Guns to promote the launch of its new TV. Tomb Raider director, Roar Uthaug, shot the high-octane 90-second spot, ‘Hollywood To Your Home’, in the style of an action-packed blockbuster trailer to showcase the capabilities of Panasonic’s new TV model. Diving […]
While great part of society connects elderly with the idea of decline and disgrace, Las Rosas Foundation performed an action with Chilevisión, one of the main TV channel in Chile, to bring back Javier Miranda, the iconic and legendary Chilean anchor to the prime News show. On the National Day of the Elderly, in a […]
Moonpig’s new TV campaign shows how its giant Valentine’s cards are the best way to tell someone how much you love them. The TV campaign, created by Quiet Storm, shows a young man on a bus holding a huge and rather cumbersome pink heart. When he gets to his girlfriend’s house, we see the heart is […]