Campaign Touts Leadership In Number Of Top-Ranked Physicians To Reach Consumers In The Hyper-Competitive New York Metro DMA StrawberryFrog, the independent, full-service, creative advertising agency, is launching a high-impact campaign for Northwell Health across the New York City tristate region to promote the fact that Northwell Health features the most Top Doctors in America, based on Castle Connolly Top […]
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency’s second global collaboration with the brand following Every Side of You, Rare Beauty’s first worldwide creative campaign, launched in 2024 under the […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]
Visual Humor & Dialogue Deliver a Creative, Appealing Message in a Difficult Consumer Category Little Big Engine, the independent creative agency and production company, is launching a hilarious, offbeat campaign for orthopedic footwear brand KURU that follows a couple surviving the zombie apocalypse while celebrating one unexpected luxury: life without foot pain. In the :60 […]
The campaign was born from research revealing 70% of travellers are more likely to try things on holiday they normally wouldn’t at home. Post Office Insurance has today launched a new campaign, ‘Holiday You’, to remind customers of the importance of obtaining holiday cover. The campaign was produced by full-service creative agency, krow Group, born from research which […]
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you’ll ever meet. The CoCo is the genius of CoCounsel, personified. She’s the keeper of more than 175 years of Thomson Reuters knowledge, set in an infinite library where she knows every […]
First fully in-house hero spot in nearly a decade champions sports fans, builds on award-winning 2025 campaign National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience […]
TBWA\MCR has launched a new campaign for the London Eye with Merlin Entertainments. This campaign is designed to shift the way tourists and Londoners see one of the capital’s most recognisable attractions. The London Eye is already a big part of the city’s skyline, photographed by millions and recognised widely around the world. But the […]