Publicis Groupe wins L’Oréal China Media Business

PUBLICIS GROUPE WON THE PITCH WITH A BESPOKE AGENCY SOLUTION - ONEL’ORÉAL

Publicis Groupe wins L’Oréal China Media Business

L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China. The three-year contract officially commences early 2021. Publicis Groupe created a bespoke agency solution, OneL’Oréal, with data, innovation and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance […]

Publicis Groupe’s Annual Wishes – Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

Publicis Groupe’s Annual Wishes – Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

We at MarComm News received Publicis Groupe’s Annual Wishes with this note: “But after a busy year of transforming and pitching, we didn’t want to add to any of our agencies’ workloads by asking them to help with the Wishes” In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, […]