The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This […]
Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]
