Dive into cheese-fuelled mania in ROTHCO’s mind-bending new Strings & Things advert

Dive into cheese-fuelled mania in ROTHCO’s mind-bending new Strings & Things advert

As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]

Above+Beyond and Yonder create more cheesy dreams for Pilgrims Choice

Above+Beyond and Yonder create more cheesy dreams for Pilgrims Choice

Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]

ELVIS dares to rebrand household favourite as “Dareylea”

ELVIS dares to rebrand household favourite as “Dareylea”

Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]

Initials Launches French Fantasy Campaign for President Brand

Initials Launches French Fantasy Campaign for President Brand

Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]

BrandOpus Provides Fresh Branding For Davidstow

BrandOpus Provides Fresh Branding For Davidstow

Cornish cheddar cheese brand Davidstow has recently undergone an identity and packaging redesign with the help of strategic brand design agency, BrandOpus. For over 60 years Davidstow Cheddar has been made with exacting care in the Cornish village from which it takes its name. Using only local milk from a dedicated pool of West Country farms […]

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]

BrandOpus Designs Category Leading Identity For Cathedral City

BrandOpus Designs Category Leading Identity For Cathedral City

Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

[KGVID]https://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]