Saatchi & Saatchi joins forces with Blaise Matuidi to protect health care workers under attack in war zones
Saatchi & Saatchi joins forces with Blaise Matuidi to protect health care workers under attack in war zones
VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign
VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms
VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity. Having won the competitive pitch, VMLY&R London […]
International Committee of the Red Cross breaks the prejudice surrounding disappeared relatives
International Committee of the Red Cross (ICRC) is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that […]
ICRC and Don’t Panic release groundbreaking interactive VR experience
The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family. Too often, when we think of conflict, we immediately think of refugees and scenes of devastation, but rarely do we think of […]