Knorr, the number one stock brand¹, is investing in a £4 million campaign for its new Red and White Wine Stock Pots. The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador, Fred Sirieix. The investment includes a brand-new TV ad, OOH placements and social media outreach across YouTube, Instagram, Facebook, TikTok […]
Chelsea Women and REIGN Storm are delighted to announce a multi-year partnership today, which sees the new-to-market clean energy drink become the Official Energy Drinks Partner for the reigning Barclays Women’s Super League champions. Launched in the UK this summer following a successful launch in the US in 2023, REIGN Storm is a zero sugar […]
‘Raptors Outside’ is created by Paris agency Yard and directed by Ludo Gontrand through HAMLET NBA team, Toronto Raptors have launched a film honoring their ‘outsider spirit’ for their french fans in celebration of their 30th anniversary year. Currently the only Canadian team in the American NBA, ‘Raptors Outside’ is a bold film which reflects […]
Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]
Dominic Smales and Simon Goodman launch world first audience led entertainment creator studio GloMotion Studios GloMotion Studios, founded by industry trailblazers Dom Smales and Simon Goodman, officially launches today and has appointed digital branded content and marketing expert Chris Davis as Commercial Director. The studio aims to revolutionise the creator economy by packaging top creators […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]
Activewear for the power age Without has designed a new identity for activewear brand BAM, challenging a category obsessed with youth by speaking directly to the BAM customer: Power Age Women. Pushing boundaries with high-performing pieces, while committing to do better for people and planet, BAM has always made a different kind of activewear. But […]
Tourism Ireland and Publicis London have created a campaign to highlight to the world that Halloween, a celebration beloved around the world, has its roots in the ancient traditions of Ireland. Home of Halloween is designed to encourage visitors to experience Halloween where it all began. At the heart of the campaign is a 60” hero film […]