New report points to slow death of performance only marketing as digital brand builders dominate changed landscape

New report points to slow death of performance only marketing as digital brand builders dominate changed landscape

New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage.  The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]

Connected packaging outlook bright for 2024

Connected packaging outlook bright for 2024

Creative technology studio Appetite Creative, in partnership with Domino Printing Sciences (Domino), today released results from its third annual connected packaging survey. The research found sustained interest over the last 12 months, with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and […]

jfdi/Opinium New Business Barometer Reveals Challenges and Opportunities for Agencies in 2024

jfdi/Opinium New Business Barometer Reveals Challenges and Opportunities for Agencies in 2024

The human touch returns as top prospecting priority as agencies look to accelerate growth The human touch is back as a top prospecting priority for growth. The New Business Barometer 2024 conducted by jfdi, the UK’s leading specialist new business consultancy, and award-winning strategic insight agency Opinium reports on trends and issues impacting new business […]

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

SHARE Creative, a data-driven creative agency, launches its latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences. Until now, there have been no specific metrics to distinguish an effective community management and advocacy strategy. […]

Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Consumer and B2b communications agency, Clarion has launched its latest ‘Food For Thought’ sector report, providing valuable free-to-read bite-sized insights into the latest food and drink trends available here Pulled together by its teams in London and Scotland using social listening, media intel and consumer insight, Clarion Communications has collated top tips, trends and case […]

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]

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