Prophet’s latest consumer AI report finds usage up 50% but two-thirds worry about the human impact One great irony of the AI boom is the more people rely on it, the more they are beginning to distrust it. According to a survey of over 2,000 consumers in five countries by growth firm Prophet, global consumer […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
APMA’s State of the Affiliate Nation report shows spend and revenues increasing as companies turn to high-performing, accountable channels The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of […]
Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery to intent in 2026, as people invest in their homes and focus on reducing their bills – turning sectors such as home improvement, finance and insurance into a new goldmine of high-value leads. The […]
‘Unfinished Business’ report provides a strategic blueprint for senior marketers facing the hard truths holding back growth – with pragmatic steps to turn insight into impact Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, ‘Unfinished Business: Closing the Insight-to-Action Gap’, challenging conventional wisdom that marketing insights fail to be actioned […]
Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]