Measurement takes the wheel

Measurement takes the wheel

World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]

What brands need to understand about the ‘financially anxious’ generation

What brands need to understand about the ‘financially anxious’ generation

Half of children worried about money and their future A new study from KidsKnowBest, the global leader in understanding and reaching kids, reveals a generation grappling with financial anxiety and a pressing need for real-world financial literacy. The report identifies a crucial gap in financial education and also challenges financial brands to build meaningful connections with families, […]

Business travel begins in the office. New research reveals the powerful role office media plays to influence business travel decisions

Business travel begins in the office. New research reveals the powerful role office media plays to influence business travel decisions

Sixty-eight percent of UK professionals book travel from offices, which are emerging as advertising hotspots Today VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches the […]

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

New data reveals the missing link in digital ad performance—GumGum’s Mindset Graph™ helps brands like Heineken close the gap GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced […]

NEW REPORT REVEALS HOW TODAY’S ANGLERS SHOP, SPEND, AND ENGAGE WITH BRANDS

NEW REPORT REVEALS HOW TODAY’S ANGLERS SHOP, SPEND, AND ENGAGE WITH BRANDS

2025 Fishing Industry Insights Report Highlights Brand Loyalty, Digital Influence, and the Rise of DTC Sales The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry’s future. […]

New TravelBoom Hotel Marketing Study Finds Most U.S. Travelers Book Within 1–2 Months—Confidence and Value Now Drive Booking Behavior

New TravelBoom Hotel Marketing Study Finds Most U.S. Travelers Book Within 1–2 Months—Confidence and Value Now Drive Booking Behavior

In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it—signaling strong travel demand that remains tethered […]

CRYPTO AND ESG GAIN TRACTION AND THE IMPACT OF A NEW GOVERNMENT

CRYPTO AND ESG GAIN TRACTION AND THE IMPACT OF A NEW GOVERNMENT

THE INVESTOR INDEX 2025: NEW RESEARCH Now in its sixth year, the Investor Index, is an annual in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. Conducted jointly by London-based communications agency AML Group and The Nursery Research & Planning, the study has established itself as a rigorous barometer of investor practices based […]

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]

Gain Theory reveals advertising delivers nearly 3x return on investment

Gain Theory reveals advertising delivers nearly 3x return on investment

Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales. The comprehensive analysis of 75 company-market combinations demonstrates the significant impact […]

Nordic programmatic DOOH adoption outpaces global average, with investment expected to grow by 37% over the next year

Nordic programmatic DOOH adoption outpaces global average, with investment expected to grow by 37% over the next year

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, […]

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