84% of brands missing out on potential ROI despite major media spend Brands are spending billions of pounds on YouTube content but only 16% are matching the platform’s potential to deliver return on marketing investment, a new report reveals. The report, published by Navigate Video with support from academics at the University of Sussex Business […]
SearchPulse finds 51.9% of Reddit users say the platform provides information from “real people” – raising questions about the value of human experience as AI search grows AI is making it easier than ever for consumers to find an answer. But new research from the performance marketing agency Reflect Digital highlights a potential shift in […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the placement and design of store locators in […]
New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with consumers visiting stores in under two days Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How […]
US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according to Adobe Digital Insights, […]
Analysis of 128 companies finds waste lives in the work between tasks. For all the talk of efficiency and money invested in AI programs, work is still getting in the way of work. And ironically, AI has a lot to do with it. That’s the finding of a field study of 680 processes at 128 […]
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]