DENTSU CREATIVE 2023 TRENDS REPORT

<strong>DENTSU CREATIVE 2023 TRENDS REPORT</strong>

Today DENTSU CREATIVE launched its 2023 Trends Report ‘A Tale Of New Cities’, exploring an age of volatility and hope.  2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have become our global reality. […]

THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD

THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD

An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends […]

RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023

<strong>RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023</strong>

Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year.  It’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate […]

HOW CONVENIENT! CLARION UNVEILS LATEST CONVENIENCE RETAILER TRENDS AND TOP TIPS TO HELP BRANDS MAKE AN IMPACT IN 2023

HOW CONVENIENT! CLARION UNVEILS LATEST CONVENIENCE RETAILER TRENDS AND TOP TIPS TO HELP BRANDS MAKE AN IMPACT IN 2023

Clarion Communications has unveiled findings of its very own convenience retailer report including the emergence of the ‘c-fluencers’, the rise of LinkedIn usage and how traditional trade media is still a key source of information for 84% of retailers.  Clarion’s Managing Partner & Head of Growth, Lynn Louca comments: “We wanted to explore what insight […]

More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five.  The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]

Unicorn founders most active on social media secure up to 20% more capital when fundraising

<strong>Unicorn founders most active on social media secure up to 20% more capital when fundraising</strong>

The most-followed startup CEOs on Twitter and LinkedIn raise more capital on average than their less social-media savvy counterparts, according to new research from PR and marketing consultancy Hard Numbers and media intelligence firm CARMA.  The Coverage to Capital report looked at 64 startup unicorns in the UK, defined as privately-held companies which have achieved a valuation of more than one billion US dollars. The report […]

Marketing decision makers prioritise customer experience and personalisation for 2023

<strong>Marketing decision makers prioritise customer experience and personalisation for 2023</strong><strong></strong>

Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research released today by digital agency iCrossing. The study, conducted by YouGov for iCrossing, explores the attitudes and intentions of more than 1000 UK marketing decision makers towards […]

WUNDERMAN THOMPSON REVEALS WORLD’S MOST INSPIRING BRANDS FOR 2022

<strong>WUNDERMAN THOMPSON REVEALS WORLD’S MOST INSPIRING BRANDS FOR 2022</strong>

Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’, released today. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their […]

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]

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