New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study finds that World Cup advertisers could lift the resonance of […]
The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]
The number of agency professionals contemplating leaving due to the pressure of business development stands at nearly three quarters, according to The Great Pitch Poll 2026 Image credit: Adobe Stock The results of The Great Pitch Poll 2026, the annual industry survey undertaken by international business development consultancy The Great Pitch Company, are out. The […]
AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide. 2025 TV highlights Offering a holistic view of TV consumption trends […]
New study shows early brand investment increases Share of Search, a leading indicator of future market share Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]
The Pugpig 2026 Media App Report delivers benchmarks, original data and publisher insights on engagement, monetisation and audience strategy. As AI fundamentally changes how audiences discover content, publishers are looking for new ways to build direct, measurable relationships with readers. For many, apps are becoming the most reliable channel to make that possible. Today, Pugpig […]
Samsung Ads’ Behind the Screens 2026 report, built on first-party TV data, reveals shifting behaviours across the total TV ecosystem – linear, streaming, gaming and the home screen Fragmentation in Connected TV viewing is not a passing trend – it is the new normal. And audiences are no longer experiencing CTV as a collection of […]