Modelo and Mexican Actor Jaime Camil Team Up to Inspire Fans to “Cinco Auténtico” with Virtual Modelo Mercado and “Museum of Cinco” in Los Angeles

By on    Advertising, Latest, Marketing  

Modelo and Mexican Actor Jaime Camil Team Up to Inspire Fans to “Cinco Auténtico” with Virtual Modelo Mercado and “Museum of Cinco” in Los Angeles

The #1 Mexican import beer brand in the U.S. reunites with small businesses to infuse authenticity into Cinco de Mayo celebrations As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with […]

Modelo Launches “Mark of a Fighter” in a campaign by Grey New York

By on    Advertising, Latest, Marketing  

Modelo Launches “Mark of a Fighter” in a campaign by Grey New York

Grey New York has launched, Modelo’s “Mark of a Fighter.” This work signifies an evolution of the highly emotive and successful Fighting Spirit brand ethos, and reflects changing consumer dynamics and a growing human desire for more meaningful pursuits that bring internal happiness versus achieving outward status and fame.  In “Mark of a Fighter,” Modelo […]