NORD’s new campaign for McDonald’s Finland, Friends’ Fries, aims to bring people together through the McDonald’s app. Young people in Finland are lonelier than ever. As a result, more and more are turning to anonymous social media channels to meet new people – often ending up meeting complete strangers in places that aren’t public or […]
”The campaign was so good it got stolen” is something many brands and agencies in Sweden have bragged about throughout the years. When art shows and museums advertise in the public space it usually means that the ad posters disappear – the ads get stolen and become wall decorations in people’s homes. Now Sweden’s biggest […]
A condiment has never felt more divisive – or more unifying. Pickles have become one of the most passionately debated toppings in recent years, as social feeds fill with outspoken pickle lovers while equally vocal haters remain in the shadows. Responding to this cultural divide, McDonald’s in the Nordics launches “Pickle It Forward”, a new […]
NORD Helsinki has launched Go Have an Adventure, a new campaign for Swiss camper sharing platform MyCamper, rolling out across six countries. The aim of the campaign was to crystallize MyCamper’s slogan, “Your ride to adventure,” and position the service as an enabler of adventures – not merely a practical campervan rental service. The campaign […]
With protectionism on the rise, SKF is challenging convention with a new initiative that celebrates openness over ownership. The Patent Bay is a real, fully legal platform for sharing technologies that could reduce environmental impact, introduced through a campaign inspired by the free-sharing spirit of the early internet. The initiative was developed with NORD DDB. […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
Research reveals that although S1%* of older adults (age c5+) now own smartphones, many still find them confusing and hard to maintain — often relying on younger family members for digital support. Against this backdrop, Swedish smartphone challenger Doro, in its latest campaign, shines a light on the absurdity of giving older relatives smartphones that […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]
SOS Children’s Villages expose the harsh realities of child labor in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Every day, millions of children, some as young as five, are forced to perform hazardous labor in the mining, brick, and tobacco industries. With this initiative, SOS aims to […]
The child rights organisation ChildX, which works to stop paid sexual abuse against children, is now demanding legislation holding gaming companies accountable for taking measures to secure their platforms for children. The campaign also spreads information to the public and parents by illustrating how perpetrators can hide behind gaming avatars. Perpetrators are where children are. […]