Created by makemepulse for the Claims Conference, ‘Benno’s Light’ transforms survivor testimony into an intimate mixed-reality journey to help younger generations connect with the past As the number of living Holocaust survivors continues to decline, the challenge facing educators and cultural institutions is not just how to archive their testimonies, but how to ensure future […]
The FAB Awards provided a bit of much needed cheer this week with the 28th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 4th June 2026. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton […]
Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app. The offer covers popular destinations across the UK, including LEGOLAND® […]
Created by Razorfish and designed and developed by makemepulse, the game blends a retro visual identity with modern mobile gaming tech Continuing the success of its McDo+ app, McDonald’s France are amplifying their gaming strategy with the launch of “Rösti Fall’, the latest gaming experience exclusively available on the McDo+ app. Created by Razorfish and designed […]
Lucozade has partnered with socially-led creative agency We Are Social to energise runners at London Marathon’s notorious Mile 23. Focusing on the psychological and physical turning point runners face at Mile 23, Lucozade set out to provide the mental encouragement and physical fuel needed to break through. The motivation mission started pre-race at the Marathon Expo, […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
Global experience agency Momentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer’s new Spring womenswear range. The immersive experience saw fashion enthusiasts invited to an elegant London townhouse on 19th –20th March for the debut collection of ‘Kim […]
Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]
Compare the Market has announced the renewal of its partnership with The Hundred in a new multi-year deal, as early bird tickets for this year’s tournament go on sale. The renewal for the multi-year partnership, which began in July 2023, marks the start of an exciting new chapter for The Hundred as all eight teams […]