FORTITUDE COMMUNICATIONS DELIVERS MARKETING CAMPAIGN FOR GUSTO ITALIAN

<strong>FORTITUDE COMMUNICATIONS DELIVERS MARKETING CAMPAIGN FOR GUSTO ITALIAN</strong>

PR agency Fortitude Communications and Gusto Italian delivered a high impact marketing campaign to drive awareness of a new restaurant opening. It created ‘The Italian Job’ activation, in which three vintage Mini Coopers toured Oxford delivering 24 hour proved sourdough pizzas in the home of the Mini. The activation was inspired by the 1969 cult […]

ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN

<strong>ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN</strong>

Could exercise be a simple solution to sharpen the mind and improve mental performance?​ That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’.  The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]

The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

Seriously ill children get to meet both old and new friends in a Ronald McDonald House on Roblox – designed by the children themselves.

<strong>Seriously ill children get to meet both old and new friends in a Ronald McDonald House on Roblox – designed by the children themselves.</strong>

Approximately 4,000 families with seriously ill children stay at one of Sweden’s five Ronald McDonald Houses each year. The houses provide the families with a homelike environment while the children have close access to the care that they need. Studies show that staying at a Ronald McDonald House, and having family nearby during treatment, has a […]

Love Always Wins in Defiance of FIFA’s Shameful Sanctions on Players who Wear OneLove Armbands at the World Cup in Qatar

Love Always Wins in Defiance of FIFA’s Shameful Sanctions on Players who Wear OneLove Armbands at the World Cup in Qatar

With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]

Borla’s EV Exhaust Sound System Makes Roaring Debut  

Borla’s EV Exhaust Sound System Makes Roaring Debut  

Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System.  Unveiled at SEMA, the activation starred famed rally driver Ken Block.  SCS helped activate the partnership between Borla and Block.  With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]

ClubStubs and Appetite Creative develop collectible ticket stubs for major sporting events on the Solana Blockchain

<strong>ClubStubs and Appetite Creative develop collectible ticket stubs for major sporting events on the Solana Blockchain</strong>

Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season.   The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]

SNAP UNVEILS WINNING CAMPAIGN FROM UK CREATIVE COUNCIL – ‘THE FUTURE LOOKS GOOD’ BY LEO BURNETT

<strong>SNAP UNVEILS WINNING CAMPAIGN FROM UK CREATIVE COUNCIL – ‘THE FUTURE LOOKS GOOD’ BY LEO BURNETT</strong>

This week sees the launch of the winning campaign from Snap’s 2021 UK Creative Council programme, ‘The Future Looks Good’ created by Cathryn Carey and Phoebe Chetwynd-Talbot.  Creative Council UK – The Future Looks Good – Lens from VPR on Vimeo. The Creative Council, which launched in 2020 in partnership with Creative Equals, brings together leading […]

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