● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response
THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel
- Push aims to raise awareness of the fact that a cough lasting three weeks or more
could be a sign of lung cancer.
- Campaign created with M&C Saatchi.
Public Health England and NHS England have today revealed “Warning sign”, a major new campaign to raise awareness of the fact that a cough lasting three weeks or more could be a sign of lung cancer. The integrated campaign was developed with creative agency M&C Saatchi. PHE NHS Lung Cancer FINAL from M&C Saatchi FILM on Vimeo. Lung cancer is […]
- Major new integrated “It’s about us” push positions Census 2021 in context of community
- Campaign created in partnership with M&C Saatchi
The Office for National Statistics (ONS) has revealed a major new integrated launch campaign to drive awareness of Census 2021 across England and Wales. The push was developed in collaboration with creative agency M&C Saatchi following its appointment as agency partner for Census 2021 communications last year. Census_60_Edit from M&C Saatchi FILM on Vimeo. M&C Saatchi has partnered […]
SickKids Foundation launched the next phase of the SickKids VS Limits campaign with the release of a brand-new commercial spot – SickKids VS: This Is Why. The campaign is designed to bring Torontonians closer to the patients at SickKids to demonstrate and support the need to build a new hospital. Originally launched in 2016, this […]
Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020. The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]
Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
Eurotunnel Le Shuttle, the car and vehicle service that travels from Folkestone to Calais in just 35 minutes, is launching a multi channel advertising campaign to celebrate its 25th anniversary. The campaign, by creative agency Southpaw, centres on all the customers who’ve travelled via Eurotunnel in the past quarter century. The work launches this Friday (3rd […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
Tourism Ireland announced its partnership with Sky Media to inspire golfers in Great Britain to visit Northern Ireland. The campaign will use highly engaging video interviews featuring 2011 Open winner, Darren Clarke, to encourage viewers to enter a competition to win four tickets to The 148th Open, Royal Portrush on Saturday 20th July, including flights, car hire […]