Think Forward 2024: new report describes a ‘social reckoning’ for brands in value-driven online spaces

Think Forward 2024: new report describes a ‘social reckoning’ for brands in value-driven online spaces

Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]