The Irish National Lottery is taking a transformative step in how it engages the nation, moving from a product first approach to a brand led strategy designed to put dreams back at the heart of its story. Its new platform, Dreams Waiting To Happen, created by Folk VML, marks a major evolution, giving fresh meaning to […]
Covered California has launched a new brand marketing campaign – For the Love of Californians – to help bring the organization’s mission to more Californians ahead of its open enrollment season, which begins November 1. This new brand campaign, created in partnership with VML, comes at a time when federal changes to health care coverage are causing significant changes […]
Today, Boots launches its first long-term behaviour change campaign in a bid to get Brits to think of their pharmacist first when they have a health concern. The campaign features a humorous new TV advert that sees pharmacists pop up in unexpected places as people start to notice symptoms of ill health – from cafés […]
Award-winning creative leader to join agency’s senior creative team VML UK today announced the appointment of Sanjiv Mistry as Executive Creative Director. Mistry will report to Chief Creative Officer Ryan McManus and work across the agency’s diverse client portfolio. Mistry brings nearly two decades of creative leadership experience to VML, having built a distinguished career […]
Brand’s fresh, joyful new look designed to appeal to all Americans, conveying affordable access to high-quality eye care America’s Best, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), is excited to announce today a monumental visual brand transformation that promises to continue redefining accessible eye care across the nation. In collaboration with creative […]
VML Health, a leading global healthcare agency, today announced the appointment of industry leader Nick Bartlett as CEO of its EU Hub. VML Health also announced the appointment of Kate Scott as EU Hub People Director, further strengthening the team’s leadership capabilities. Bartlett is a seasoned healthcare communications leader with over 20 years of experience […]
VML’s first work for the brand sees launch of new global brand platform Generali today announced the launch of its new global brand platform, set to revolutionise how the insurance sector connects with customers in an era of unprecedented uncertainty. Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future […]
Costa Coffee, the Nation’s Favourite Coffee Shop*, today announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
VML, a leading integrated creative agency, today announces its appointment as the global strategic and creative agency of record for Generali, one of the world’s largest insurance and asset management providers. This significant win solidifies VML’s expertise in the financial services sector and its ability to deliver connected solutions for global brands. The company’s selection follows […]