WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office.
Robb is highly awarded and has an outstanding creative reputation. He is an expert in digital marketing, social media, branding and digital product development.
He has led the implementation of large-scale e-commerce projects, and integrated, digital experiences for companies like Sam’s Club, New York City Opera, Microsoft, HSBC, Lenovo, Nintendo, the House of Marley, Bear Naked Granola and Kashi. He also led the strategy, brand and visual design of the social e-reading platform, Copia.
Chis Wood, Managing Director of VML London said “Robb is known as one of the best digital creative directors within VML. He will add enormous value to our clients and is a great addition to the team here in London”