Wolff Olins creates new identity system for Instacart in partnership with Instacart Creative Studio

Wolff Olins creates new identity system for Instacart in partnership with Instacart Creative Studio

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s new identity system is now fully rolled out and features a proprietary type family, fresh color palette, […]

Wolff Olins boosts focus on experience and environmental design with ex-Jaguar Land Rover senior hire

Wolff Olins boosts focus on experience and environmental design with ex-Jaguar Land Rover senior hire

Wolff Olins has appointed former Jaguar Land Rover retail experience specialist Martin Hargreaves in a key strategic appointment that deepens the consultancy’s global focus on environmental and experience design. Hargreaves – who takes up the role of creative director for environmental design and strategy – returns to Wolff Olins, where he spent 15 years as […]

Bing rolls out new look

Bing rolls out new look

Microsoft search engine Bing is rolling out a new identity and website design. The new look brings Bing into line with the overall Microsoft branding, created by Pentagram partner Paula Scher and developed by Wolff Olins, which launched last year. Lawrence Ripsher, general manager of user experiences at Bing, says, ‘Bing is now an important […]