Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
The New York Botanical Garden (NYBG) today unveils its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. An updated brand strategy, visual and verbal identity pave the way for a new chapter for NYBG, celebrating a closer alignment between the physical, local experience of visiting the Bronx-based […]
Wolff Olins is bolstering its creative firepower, with the appointment of two new creative directors, following new business wins in recent months. Andy Khatouli and George Adams join the global brand consultancy from creative studios Oddigy and DesignStudio, respectively. Adams joins from DesignStudio in Australia, where he spent nearly four years building the agency’s APAC […]
Global branding consultancy Wolff Olins has appointed Edelman’s Vice President of Business Transformation, Julia Race, to the newly created position of Senior Director of Culture, where she will focus on further developing its employee experience offer. Race, who will be based in New York, will partner with both US and global clients to define and […]
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s new identity system is now fully rolled out and features a proprietary type family, fresh color palette, […]
Wolff Olins has appointed former Jaguar Land Rover retail experience specialist Martin Hargreaves in a key strategic appointment that deepens the consultancy’s global focus on environmental and experience design. Hargreaves – who takes up the role of creative director for environmental design and strategy – returns to Wolff Olins, where he spent 15 years as […]
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team this week as Global Principal for Design. He will work alongside New York-based Executive Creative Director Jan Eumann, and […]
Wolff Olins Overhauls The Economist Group’s Brand Architecture
Wayne Deakin Joins Wolff Olins As Global Principal
Microsoft search engine Bing is rolling out a new identity and website design. The new look brings Bing into line with the overall Microsoft branding, created by Pentagram partner Paula Scher and developed by Wolff Olins, which launched last year. Lawrence Ripsher, general manager of user experiences at Bing, says, ‘Bing is now an important […]