THE NEW YORK BOTANICAL GARDEN UNVEILS MAJOR BRAND REFRESH IN PARTNERSHIP WITH WOLFF OLINS

THE NEW YORK BOTANICAL GARDEN UNVEILS MAJOR BRAND REFRESH IN PARTNERSHIP WITH WOLFF OLINS

The New York Botanical Garden (NYBG) today unveils its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. An updated brand strategy, visual and verbal identity pave the way for a new chapter for NYBG, celebrating a closer alignment between the physical, local experience of visiting the Bronx-based […]

Wolff Olins hires two new creative directors to boost team in support of recent client wins

Wolff Olins hires two new creative directors to boost team in support of recent client wins

Wolff Olins is bolstering its creative firepower, with the appointment of two new creative directors, following new business wins in recent months. Andy Khatouli and George Adams join the global brand consultancy from creative studios Oddigy and DesignStudio, respectively. Adams joins from DesignStudio in Australia, where he spent nearly four years building the agency’s APAC […]

Wolff Olins hires business transformation specialist Julia Race to strengthen its global culture offer

Wolff Olins hires business transformation specialist Julia Race to strengthen its global culture offer

Global branding consultancy Wolff Olins has appointed Edelman’s Vice President of Business Transformation, Julia Race, to the newly created position of Senior Director of Culture, where she will focus on further developing its employee experience offer. Race, who will be based in New York, will partner with both US and global clients to define and […]

Wolff Olins creates new identity system for Instacart in partnership with Instacart Creative Studio

Wolff Olins creates new identity system for Instacart in partnership with Instacart Creative Studio

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s new identity system is now fully rolled out and features a proprietary type family, fresh color palette, […]

Wolff Olins boosts focus on experience and environmental design with ex-Jaguar Land Rover senior hire

Wolff Olins boosts focus on experience and environmental design with ex-Jaguar Land Rover senior hire

Wolff Olins has appointed former Jaguar Land Rover retail experience specialist Martin Hargreaves in a key strategic appointment that deepens the consultancy’s global focus on environmental and experience design. Hargreaves – who takes up the role of creative director for environmental design and strategy – returns to Wolff Olins, where he spent 15 years as […]

Bing rolls out new look

Bing rolls out new look

Microsoft search engine Bing is rolling out a new identity and website design. The new look brings Bing into line with the overall Microsoft branding, created by Pentagram partner Paula Scher and developed by Wolff Olins, which launched last year. Lawrence Ripsher, general manager of user experiences at Bing, says, ‘Bing is now an important […]