Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

By on    Latest, Marketing  

Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]

Zespri partners with SeenThis to further minimize CO2 emissions from digital campaigns

By on    Agency, Latest, Media  

Zespri partners with SeenThis to further minimize CO2 emissions from digital campaigns

The grower-owned food company has a long-term commitment to sustainable and ethical practices across its global business New Zealand-based growers’ cooperative Zespri Group, its media agency Mindshare and adaptive streaming specialist SeenThis are pointing the way for advertisers seeking to balance greater sustainability and media performance, with the announcement of remarkable emissions savings from the […]